BlueRush Inc., through its wholly owned subsidiary, BlueRush Digital Media Corp., offers a software-as-a-service (SaaS) based marketing and sales enablement platform that enables organizations to engage with their customers. The Company has one segment, which is providing interactive personalized video and marketing software to financial institutions, insurance services and pension funds. Its geographical regions include Canada, United States of America, and outside North America. It develops and markets IndiVideo, an interactive personalized video platform that drives return on investment throughout the customer lifecycle, from increased conversions to more engaging statements and customer care. The Company provides its services to various industries, including banking, mortgages, investment and retirement, insurance, healthcare, real estate, telecommunications, utilities, and marketing agencies.