Fidelity Life Assurance Company Limited and its subsidiaries are financial services companies that provide insurance and investment management services. The Company provides personal insurance, business insurance, rural insurance and group insurance. The Company's personal insurance includes life cover, income protection cover, monthly mortgage repayment cover, total and permanent disability cover, survivor's income cover, trauma cover and trauma multi cover. Its business insurance consists of business expenses cover, key person cover, life cover for business, total and permanent disability cover for business, and trauma cover for business. The Company's rural insurance includes rural key person cover and key person cover for farmers. Its group insurance consists of group insurance for employees, group life insurance, group income protection insurance, group life and total and permanent disability insurance and group trauma insurance.