Newstrike Brands Ltd., together with its subsidiaries, produces and sells medical marijuana in Canada. It provides dried and fresh dried and fresh marihuana, marihuana plants and seeds, cannabis resin, and cannabis oil. The company also offers personal care products; and vapes, as well as develops, markets, and sells cannabis edibles. It sells its products under the Up Cannabis brand name. The company was formerly known as Newstrike Resources Ltd. and changed its name to Newstrike Brands Ltd. in July 2018. Newstrike Brands Ltd. is headquartered in Oakville, Canada. As of May 24, 2019, Newstrike Brands Ltd. operates as a subsidiary of HEXO Corp.