Rentrak Corporation operates as a media measurement and advanced consumer targeting company serving the entertainment, television, video, and advertising industries worldwide. Its Software as a Service technology merges television viewership information from approximately 117 million TVs and devices with consumer behavior and purchase information across various platforms, devices, and distribution channels. The company also measures box office results from approximately 125,000 movie screens in 47 countries. It processes and aggregates a range of data transactions from various screens, which include at the box office, on a television screen, over the Internet, on a smart phone, or other portable devices. Rentrak Corporation measures live TV, recorded TV, video-on-demand, and whether the content is free, purchased, rented, recorded, downloaded, or streamed from various channels. In addition, the company provides multiscreen viewership information to its clients, such as content producers, distributors, advertisers, and advertising agencies to manage their businesses, program and market their networks, and target and sell their advertising inventory. It enables the advertising community to target specific TV shows; and the movie industry and video (TV) content owners to manage their businesses. Further, the company offers databases to its clients to populate automated buying systems that automate the buying process and introduce efficiencies for both advertising agencies and their clients. Rentrak Corporation was incorporated in 1977 and is headquartered in Portland, Oregon. As of January 29, 2016, Rentrak Corporation operates as a subsidiary of comScore, Inc.