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Under Armour to become title partner for NBA Draft Combine

Published 2015-08-10, 10:29 a/m
© Reuters. Under Armour to become title partner for NBA Draft Combine
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Aug 10 (Reuters) - Under Armour Inc (NYSE:UA) UA.N said it would be
the title partner of the National Basketball Association (NBA)
Draft Combine as the No. 2 U.S. sportswear maker expands its
relationship with the league.
Under Armour, a league partner since 2011, will also be
presenting partner of the Jr. NBA, the league's youth basketball
program.
The Baltimore-based company will become the outfitter of the
NBA Draft Combine, beginning in 2018, as part of a multi-year
global partnership.
Under Armour said on Monday it will also develop a retail
line of NBA Draft Combine apparel for fans.
The company, one of the fastest-growing sportswear brands in
the United States, has been cashing in on the new trend of
"athleisure".
The NBA Draft is an annual event in which the 30 NBA teams
choose new players for their teams.
Terms of the deal were not disclosed.
Under Armour said it will promote its NBA athletes, such as
2014-15 Kia NBA MVP and 2015 NBA Champion Stephen Curry, in its
campaigns, brand advertising and social media channels.
In June, rival Nike Inc (NYSE:NKE) NKE.N won an eight-year
merchandising and marketing contract with the NBA, replacing
Adidas (XETRA:ADSGN) as its exclusive apparel provider and making it the first
athletic apparel company to have its logo appear on team
uniforms.
Under Armour's shares were up 2 percent at $99.92 in early
trading on the New York Stock Exchange.

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