Proactive Investors - Amazon (NASDAQ:AMZN) said the first day of its annual, two-day Prime Day shopping event, July 11, marked the single largest sales day in the company’s history.
According to Adole Analytics data reported by Reuters, U.S. sales during the event rose 6.1% year-over-year to $12.7 billion. First day sales jumped nearly 6% to $6.4 billion when compared to last year, the data showed.
The ecommerce giant itself did not provide Prime Day sales figures but said that over the course of the event, Amazon Prime members purchased more than 375 million items and saved more than $2.5 billion on millions of deals.
The best-selling item across Amazon worldwide was the Alexa-enabled Fire TV Stick (3rd Gen) with Alexa Voice Remote, the company reported.
“The first day of Prime Day was the largest sales day in Amazon’s history, and Prime members saved more this year than any other Prime Day event,” Amazon Stores CEO Doug Herrington said.
More than 200 million people in 25 countries have signed up for Amazon’s paid membership Prime, which includes free shipping on Amazon orders and access to Amazon’s entertainment platform Prime Video among other benefits.
Amazon stock was up 1.9% at US$133.24 on Thursday morning.