Get 40% Off
🤯 This Tech Portfolio is up 29% YTD! Join Now to Get April’s Top PicksGet The Picks – Just 99 USD

New Ford CEO Farley eyes expansion into tech fields

Published 2020-08-04, 09:15 a/m
Updated 2020-08-04, 02:18 p/m
© Reuters. Ford's Farley speaks at the New York Auto Show in New York

© Reuters. Ford's Farley speaks at the New York Auto Show in New York

By Paul Lienert, Nick Carey and David Shepardson

(Reuters) - Ford Motor (NYSE:F) Co's incoming Chief Executive Jim Farley said on Tuesday he wants to expand the automaker's operations into related technology fields, including software, fleet management and electric vehicle charging.

"These are new growth initiatives that could create a lot of value for the company," Farley told Reuters, after Ford announced that he will succeed Jim Hackett as the automaker's fourth CEO since 2014.

In addition to Ford's work on self-driving vehicles, "these are concrete areas that will change Ford," Farley said. "They're going to impact the company's future look and feel."

In the meantime, Farley, 58, must wrestle with a painful restructuring of Ford's global operations amid the ravages of the coronavirus crisis that has saddled the No. 2 U.S. automaker with large amounts of debt.

Executive Chairman Bill Ford said the company had not considered outside candidates because “our board felt that we were on the right path” with Farley.

“I wouldn’t expect any big surprises,” Ford said in terms of additional management changes.

Farley, who joined the company in 2007, was named chief operating officer in March soon after his main internal rival for the top role at the automaker, Joe Hinrichs, announced his retirement.

Farley has a reputation within Ford for being a skilled political operator with sharp elbows, which has garnered him some loyal fans but made him unpopular with others.

Hackett and Farley will work together during a two-month transition period, and Hackett, 65, will continue as a company advisor through March 2021.

Ford shares were up 1.1% in afternoon trading, after initially rising 3% on news of Farley's succession as CEO.

The stock has lost nearly 40% of its value since Hackett took the reins as chief executive in May 2017 and has been at lows not seen since the Great Recession in 2009.

In the year to date, Ford shares have sunk 26% and its market capitalization of $27 billion is one-tenth that of rival Tesla's.

HANDPICKED

Hackett was handpicked for the top job at Ford by chairman Bill Ford, great-grandson of company founder Henry Ford. Hackett had no automotive experience, and his tenure at the automaker was rocky and accompanied by persistent rumors that he was about to be ousted, but Bill Ford stuck loyally by his chosen CEO for more than three years.

Hackett’s relationship with Wall Street has, at times, been strained. Analysts have expressed frustration at his preference for often-impenetrable corporate language, instead of clear updates on where Ford was heading, and a perceived lack of urgency in restructuring the automaker.

Last week, Ford reported a quarterly profit thanks to an investment by Volkswagen AG (DE:VOWG_p) in its self-driving Argo AI unit, more than offsetting an operating loss caused by a coronavirus-induced production shutdown.

Ford said it expects a full-year loss, but added it should have ample cash on hand through the rest of 2020, even if global demand falls further or the coronavirus pandemic forces further shutdowns of vehicle assembly plants.

Executives insisted that although the company had dramatically scaled back the amount it will spend on a global restructuring of its business, that overhaul had not stalled.

'STEADY HANDS'

The No.2 U.S. automaker also faces slumping demand in China, its second-largest market.

Ford lost $771 million in China last year, about half its 2018 loss, and its market share there has shrunk. The company has struggled to revive sales in China since its business began slumping in late 2017.

In an SEC filing, Ford said Farley's annualized base salary increased to $1,700,000 from $1,400,000, while Hackett's remained unchanged at $1.8 million. Farley will receive stock options valued at $4,000,000.

Hackett’s total compensation, including stock options, fell to $17.4 million in 2019 from $17.8 million in 2018. He will cease to have access to private aircraft for personal travel effective Oct. 1.

Farley previously led Lincoln, South America, Ford of Europe and all of Ford’s global markets in successive roles.

© Reuters. Ford's Farley speaks at the New York Auto Show in New York

In the last two months, Ford has unveiled a redesigned version of its highly profitable F-150 pickup truck and a family of off-road Bronco SUVs as part of efforts to revitalize its lineup and pay down money borrowed to ride out the economic shock of the pandemic.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.