Proactive Group Holdings Inc is expanding its Australian footprint with the acquisition of IRM Pty Ltd, a provider of corporate websites, digital tools and investor engagement products.
Sydney-based IRM serves a 200-strong client based and its offering will be part of Proactive's one-stop media, research and investor communications suite.
IRM CEO, Martin Spry, will continue with the combined company, assisting with the integration of the two platforms as well as helping drive market share in Australia.
WATCH: Proactive Group Holdings acquires corporate website developer and designer Adnet Communications
Proactive CEO, Ian Mclelland, said: "Martin and his team have built a fantastic business, a fact that was evident even before we started discussions.
“Together Proactive and IRM will offer Australian companies a compelling proposition - an integrated and highly effective investor engagement solution.”
The deal mirrors November’s purchase of Vancouver-based Adnet Communications and means Proactive now offers an integrated service across all three key geographies it serves.
This is the second transaction since signing a strategic alliance with and receiving Series C investment from Canaccord Genuity (TSX:TSX:CF, LSE:CF).
As stated previously, the company plans to use the proceeds to accelerate growth organically and through acquisitions.
Terms of the acquisition remain confidential.