Investing.com -- Shein, the fast fashion brand, has resumed its operations in India, in collaboration with Reliance Industries (NSE:RELI) Ltd., led by Mukesh Ambani. The move comes after the brand was banned in the country in 2020 due to security concerns.
Shein, originally founded in China but now headquartered in Singapore, quietly relaunched its mobile application and India-specific website, Sheinindia.in, last week. The launch was carried out by NextGen Fast Fashion Ltd., a wholly-owned subsidiary of Reliance Retail Ventures Ltd., under the supervision of Isha Ambani.
According to data from Google (NASDAQ:GOOGL)'s Play Store and Apple (NASDAQ:AAPL)'s Store, the Shein app has already seen over 10,000 downloads and ranks ninth among its peers. The landing page of the mobile app displays a banner stating, "The OG is back."
The app offers women's dresses starting from 349 rupees ($4), and men's shirts from 499 rupees. Currently, the service is available in Mumbai, Navi Mumbai, Thane, Bangalore, and New Delhi, as indicated by the app. The app also mentions that shipping across the country will commence soon.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.