Tesla brand damage is ’overdone’, Piper Sandler says

Published 2025-03-24, 01:56 p/m
© Reuters

Investing.com -- Concerns about Tesla’s brand damage may be exaggerated, according to Piper Sandler, which maintained an Overweight rating on the stock with a $450 price target in a note Monday. 

While some investors and analysts attribute Tesla’s year-over-year delivery declines to CEO Elon Musk’s political activity, Piper Sandler argues that supply constraints played a bigger role in the first-quarter shortfall.

"It would be naive to claim that Elon Musk’s behavior is having no impact on demand. All else equal, Musk’s political endeavors are probably a net negative for deliveries," the firm noted. 

However, it added that "it’s incorrect when investors and/or journalists point to politics as the primary driver of Tesla (NASDAQ:TSLA)’s double-digit y/y delivery declines (in Q1)."

The firm cited updated wait time figures, which indicate that supply issues, rather than demand weakness, were a key factor in the delivery miss. 

In addition, they believe multi-week shutdowns impacted all four of Tesla’s Model Y factories, limiting the company’s ability to fulfill orders even if demand had been significantly stronger.

Piper Sandler also sees potential catalysts ahead for Tesla, including new product unveilings in the coming months and the highly anticipated robo-taxi launch in June. 

The firm feels these developments could help offset concerns over recent delivery trends.

With these factors in mind, Piper Sandler reiterated its bullish stance on Tesla, arguing that the market may be overestimating brand damage and underestimating supply-side constraints as the real cause of Q1’s weak deliveries.

 

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2025 - Fusion Media Limited. All Rights Reserved.