By Christiana Sciaudone
Investing.com -- Domino’s Pizza Inc (NYSE:DPZ) is the latest entrant into the business of NFTs.
The company is using the Noid, an advertising character from the 1980's whose goal in life was to thwart the quick delivery of pizza, to pitch non-fungible tokens, those unique digital assets held on the blockchain.
Shares are up more than 3%.
Images of the "Pizza Crusher, Pizza Slayzer and giant Noid Balloon Blockade" are available for sale on rarible.com over the course of a 14-day auction, apparently to "fund future schemes."
In a statement (that seems to be an attempt at humor) Domino's asks that people not buy the NFTs.
"This NFT collection – more aptly called Noid's Failed Tools – may look cleverly-designed, even down to the Noid's unique signature emblazoned on each tool, but don't be fooled by the devious creature's ulterior motives," the company said.
"We saw the Noid fans on Twitter asking how they could get a Pizza Crusher. We get it, it looks pretty fun," said Kate Trumbull, Domino's vice president of advertising. "But who knows what pesky ideas the Noid will be able to fund with the proceeds from the NFT sale? It's just best that everyone steers clear."
The Noid has not yet revealed to what the proceeds will go, but apparently he is considering things like "new and improved gadgets, ingenious disguises, or maybe an autobiography. There's even been speculation that the Noid is plotting to hop on TikTok later this week to continue its foolish antics."
Watch out TikTokers.