By Alun John
HONG KONG (Reuters) - Online-only banks in Hong Kong backed by China's ZhongAn Online P&C Insurance and Britain's Standard Chartered (LON:STAN) moved ahead of newly launched rivals as they garnered 70% of deposits last year, the lenders' annual reports showed.
The numbers give the first glimpses of the performances of Hong Kong's eight so-called virtual banks, which launched last year and could offer lessons to peers in Asia, with Singapore's digital banks set to kick off operations next year and Malaysia set to follow.
The eight banks had total customer deposits of HK$15.8 billion ($2.03 billion) at the end of 2020, their annual reports showed. Of this, ZA Bank, operated by a unit of ZhongAn, and StanChart-backed Mox Bank had deposits of HK$6.04 billion and HK$5.2 billion, respectively, at year-end.
Deposits are key for the online-only banks as they are a source of cheap funding and their primary route for brand-building.
The lenders which began operating between March and December, are seeking to win business with improved user experience, technology and promotional rates.
"Mox and ZA have done a good job of engaging with customers and building a brand, whereas some of the other banks' websites or app store ratings are a bit underwhelming," said Ben Quinlan CEO of financial services consultancy Quinlan & Associates.
Up to HK$76 billion worth of revenue could be up for grabs for virtual banks by 2025, Quinlan & Associates has estimated.
Other Hong Kong virtual banks are backed by Tencent, Xiaomi and Ant Group. Zhong An was the first among the eight virtual lenders to launch, while Mox was in the middle of the pack.
Still analysts say digital banks are unlikely to make a large dent on high street behemoth HSBC as well as Bank of China Hong Kong and Standard Chartered, which are also cutting fees and boosting their digital services.
All eight banks posted losses last year, as expected, as they focused on setting up operations, building brands and attracting deposits, the annual reports showed. The banks are starting to move into revenue generating segments such as business lending and wealth management, senior executives have said.
"Getting a large deposit base quickly can be a good indicator of more efficient onboarding and how consumers perceive early products, services, the overall user experience," said Andrew Gilder, who leads EY's Asia-Pacific banking and capital markets practice.
"It'll be important for their longer term viability also that they roll out new products such as loans and credit cards to make the most of these customer numbers and drive profitability."
($1 = 7.7665 Hong Kong dollars)