Metrics similar to Basic EPS (Cont. Ops) in the financials category include:
Advertising Expense - This item represents expenditure incurred towards advertising, marketing, promotional and publicity. This data item is extracted for 10Ks only.
Other Current Assets - Field containing the sum of all current assets that cannot be standardized into another field as well as those that are aggregated by the company because materially, they are too small to list separately.
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