Idea Fabrik, Plc is an online games company. The Company offers HeroEngine technology and the HeroCloud platform. The HeroEngine and the HeroCloud platform is an online game development service provides game makers with development and business support for the full lifecycle of their titles, from initial concept through post-launch. Developers receive access to the Company's three-dimensional game engine running in-browser, hosting in around the world data centers and global billing. The HeroCloud platform provides micro-transaction billing and online payment capabilities. The Hero technologies are used by developers of massively multiplayer online (MMO) games, virtual worlds and social network games. Its Idea System provides a suite of services to social game developers. The HeroCloud manages hosting and marketing, as well as providing development and operations technologies. The HeroCloud's game development studios create online games.