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Prime Video ads and faster delivery to boost Amazon stock in 2025, TD Cowen maintains Buy

EditorAhmed Abdulazez Abdulkadir
Published 2024-12-12, 01:02 p/m
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On Thursday, TD (TSX:TD) Cowen demonstrated confidence in Amazon.com Inc (NASDAQ:AMZN) by increasing the stock's price target from $240 to $265, while reaffirming a Buy rating. The firm has also highlighted Amazon as their top large-cap pick for the year 2025. The stock, currently trading near its 52-week high of $231.20, has delivered an impressive 51.55% return year-to-date, though InvestingPro analysis suggests it may be trading above its Fair Value.

The optimistic stance by TD Cowen is underpinned by several factors expected to drive Amazon's performance in the upcoming year. The analyst at TD Cowen identifies three main drivers: continued operating margin expansion, accelerated revenue growth in Amazon Web Services (AWS), and the potential for capital allocation due to a growing net cash position. With a market capitalization of $2.41 trillion and revenue growth of 11.93% over the last twelve months, Amazon maintains its position as a dominant force in technology and retail.

Amazon's operating margin expansion is anticipated to be fueled by AWS and advertising, with e-commerce also benefiting from a reduced cost to serve. Additionally, the analyst foresees an acceleration in AWS revenue growth, a segment that has been a significant profit engine for the company.

The growing net cash position of Amazon is also seen as providing various options for capital allocation. The analyst suggests that this financial flexibility could be a positive factor for the company's stock performance.

Furthermore, TD Cowen views the ramp-up of advertising on Prime Video as an additional catalyst that could contribute to Amazon's revenue. The expectation is that the introduction of ads will not only generate direct revenue but also drive further conversions of low average selling price goods, thanks to faster delivery options. According to InvestingPro, Amazon maintains a "GREAT" financial health score of 3.22, with 15+ additional exclusive insights available to subscribers through comprehensive Pro Research Reports.

In light of these factors, TD Cowen has raised their estimates and price target for Amazon, reiterating their Buy rating on the stock. The new price target of $265 reflects a bullish outlook for Amazon's prospects in the near future, supported by the company's moderate debt levels and strong cash flow position.

In other recent news, Amazon.com continues to demonstrate strong operational efficiency, with its Q3 revenue reaching $620.13 billion, surpassing expectations. Analyst firm Bernstein SocGen Group maintains a bullish stance on Amazon and reiterates its Outperform rating. In parallel, Intuit Inc (NASDAQ:INTU). has established a strategic partnership with Amazon, positioning QuickBooks as the preferred financial management solution for Amazon sellers.

In addition, Amazon and Walmart (NYSE:WMT) Inc. reported record-breaking sales during the recent Black Friday and Cyber Monday events. Microsoft Corporation (NASDAQ:MSFT) also announced a 16% YoY increase in Q1 FY2025 revenue, reaching $65.6 billion, with its cloud unit's revenues surpassing $38.9 billion. Analyst firms including TD Cowen, Citi, Mizuho (NYSE:MFG), and Goldman Sachs (NYSE:GS) have maintained their positive ratings on Microsoft's stock.

Furthermore, BofA Securities has maintained a Buy rating on Amazon shares, particularly due to promising AWS developments. Piper Sandler analysts have expressed a robust outlook for tech stocks, based on a strong outlook for IT spending. These are recent developments in the operations and strategic decisions of Amazon, Microsoft, and Intuit Inc.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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