Apple Inc (AAPL)

Currency in USD
259.48
+1.20(+0.46%)
Closed·
258.99-0.49(-0.19%)
·
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Fair Value
Day's Range
252.18261.90
52 wk Range
169.21288.62
Key Statistics
Prev. Close
258.28
Open
255.17
Day's Range
252.18-261.9
52 wk Range
169.21-288.62
Volume
92.44M
Average Volume (3m)
47.02M
1-Year Change
9.9492%
Book Value / Share
5.97
Fair Value
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Fair Value Upside
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AAPL Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
288.92
Upside
+11.35%
Members' Sentiments
Bearish
Bullish
ProTips
15 analysts have revised their earnings upwards for the upcoming period

Apple Inc News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Strong Buy

Apple Inc Company Profile

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Apple Inc SWOT Analysis


AI Race Challenges
Apple faces scrutiny for potential lag in AI capabilities compared to tech rivals, with strategic focus on flexible, cost-conscious AI development
Financial Resilience
Despite market headwinds, Apple maintains robust financials with $408.62B TTM revenue and 46.68% gross profit margin, showcasing operational strength
Emerging Market Potential
Explore Apple's growth opportunities in India and other emerging markets, leveraging supply chain shifts and increasing brand presence
Analyst Projections
Average price target of $218.98, with estimates ranging from $180 to $260, reflecting varied outlooks on Apple's future performance and growth
Read full SWOT analysis

Apple Inc Earnings Call Summary for Q1/2026

  • Apple reported record Q1 2026 revenue of $143.8 billion (up 16% YoY) and EPS of $2.84, exceeding forecasts of $2.67 and driving a 0.72% after-hours stock increase.
  • iPhone segment led growth with $85.3 billion in revenue (up 23% YoY), while Services reached $30 billion (up 14% YoY). Mac revenue declined 7% and wearables dropped 2%.
  • Strong performance in emerging markets, particularly China and India, with all-time revenue records set in Americas, Europe, Japan, and Asia Pacific regions.
  • Company projects 13-16% revenue growth for Q2 2026 with gross margin guidance of 48-49%, despite anticipated supply constraints in advanced node production.
  • CEO Tim Cook emphasized the company's momentum in emerging markets and ongoing AI development, as Apple generated record operating cash flow of $53.9 billion.
Last Updated: 2026-01-29, 06:16 p/m
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Compare AAPL to Peers and Sector

Metrics to compare
AAPL
Peers
Sector
Relationship
P/E Ratio
32.3x41.8x12.4x
PEG Ratio
1.270.420.01
Price/Book
43.2x9.9x2.4x
Price / LTM Sales
8.7x7.4x2.4x
Upside (Analyst Target)
15.6%26.8%22.4%
Fair Value Upside
Unlock8.8%5.0%Unlock

Analyst Ratings

27 Buy
16 Hold
3 Sell
Ratings:
46 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 288.92
(+11.35% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Evercore ISI
Buy330.00+27.18%-MaintainJan 30, 2026
DA Davidson
Hold270.00+4.05%270.00MaintainJan 30, 2026
TD Cowen
Buy325.00+25.25%-MaintainJan 30, 2026
JPMorgan
Buy325.00+25.25%315.00MaintainJan 30, 2026
KGI Securities
Buy---UpgradeJan 30, 2026

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 7.92%
Dividend Yield
0.40%
Industry Median 0.49%
Annualized payout
1.04
Paid quarterly
5-Years Growth
+4.99%
Growth Streak

Earnings

Latest Release
Jan 29, 2026
EPS / Forecast
2.84 / 2.67
Revenue / Forecast
143.80B / 137.47B
EPS Revisions
Last 90 days

AAPL Income Statement

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FAQ

What Is the Apple (AAPL) Stock Price Today?

The Apple stock price today is 259.48

What Stock Exchange Does Apple Trade On?

Apple is listed and trades on the Nasdaq Stock Exchange stock exchange.

What Is the Stock Symbol for Apple?

The stock symbol for Apple is "AAPL."

Does Apple Pay Dividends? What’s The Current Dividend Yield?

The Apple dividend yield is 0.4%.

What Is the Apple Market Cap?

As of today, Apple market cap is 3.81T.

What Is Apple's Earnings Per Share (TTM)?

The Apple EPS (TTM) is 7.92.

When Is the Next Apple Earnings Date?

Apple will release its next earnings report on Apr 30, 2026.

From a Technical Analysis Perspective, Is AAPL a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Buy.

How Many Times Has Apple Stock Split?

Apple has split 5 times.

How Many Employees Does Apple Have?

Apple has 166000 employees.

What is the current trading status of Apple (AAPL)?

As of Feb 01, 2026, Apple (AAPL) is trading at a price of 259.48, with a previous close of 258.28. The stock has fluctuated within a day range of 252.18 to 261.90, while its 52-week range spans from 169.21 to 288.62.

What Is Apple (AAPL) Price Target According to Analysts?

The average 12-month price target for Apple is USD288.92, with a high estimate of USD350 and a low estimate of USD205. 27 analysts recommend buying the stock, while 3 suggest selling, leading to an overall rating of Buy. The stock has an +11.35% Upside potential.

What Is the AAPL Premarket Price?

AAPL's last pre-market stock price is 254.35. The pre-market share volume is 5,210,000.00, and the stock has decreased by -3.93, or -1.52%.

What Is the AAPL After Hours Price?

AAPL's last after hours stock price is 258.99, the stock has decreased by -0.49, or -0.19%.
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