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UBS maintains neutral on Peloton stock, sees cost-cutting potential

EditorAhmed Abdulazez Abdulkadir
Published 2024-12-11, 11:56 a/m
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On Wednesday, UBS maintained its Neutral rating on Peloton Interactive (NASDAQ:PTON), with a steady price target of $10.00. The firm identified significant cost reduction opportunities for the fitness company, particularly in the area of general and administrative (G&A) expenses.

According to UBS, Peloton's G&A costs are currently running at twice the rate compared to pre-pandemic levels, corresponding with the increase in sales. However, Peloton has indicated that G&A could be reduced to approximately half of its current proportion of 22-23% of sales.

The analysis by UBS comes as Peloton anticipates the arrival of a new CEO, which could potentially lead to a doubling of the company's cost reduction plan. The firm highlighted that aside from optimizing marketing expenditures, which presents its own set of challenges, G&A presents a viable area for significant cost savings.

If Peloton successfully cuts down these expenses, it could result in more than $200 million of incremental cost reduction.

Peloton, known for its interactive fitness products and services, has faced financial pressure since the pandemic's initial boost to its sales waned. Despite challenges, the stock has shown remarkable momentum with a 165% gain over the past six months.

The company's strategic shift towards cost efficiency is seen as a crucial step in stabilizing its financial position and ensuring sustainable growth, supported by a healthy current ratio of 2.01.

The UBS statement reflects an ongoing assessment of Peloton's financial strategies and operational adjustments. As the company prepares to welcome new leadership, the focus is on how these changes will translate into improved fiscal management and potential benefits to the company's bottom line.

Investors and market watchers are keeping a close eye on Peloton's performance and strategic decisions, especially in light of the fitness industry's competitive landscape and the broader economic context. Peloton's stock remains under scrutiny as the company navigates through its next phase of growth and operational optimization.

For comprehensive analysis and detailed insights, investors can access Peloton's full Pro Research Report, available exclusively on InvestingPro, along with reports for 1,400+ other top stocks.

In other recent news, Peloton Interactive has seen notable developments in its financial position and executive board. The company's recent earnings report disclosed an operating income of $13 million, free cash flow of $11 million, and adjusted EBITDA of $116 million.

Additionally, Peloton's subscription base now includes over 6 million members, generating $1.7 billion in annualized subscription revenue. Financial firms, Deutsche Bank (ETR:DBKGn) and BMO (TSX:BMO) Capital Markets, have recognized Peloton's strategic shift towards profitability, adjusting their stock targets accordingly.

Recent developments also include the appointment of Tara Comonte as a new independent director and the election of Jay Hoag as a Class II director. The company's shareholders approved an executive compensation plan and ratified Ernst & Young LLP as Peloton's independent registered public accounting firm for the fiscal year ending June 30, 2025.

Peloton also resolved a class action lawsuit initiated by Eric Gilbert, which included a payment of $125,000 in legal fees. The company has announced plans for expansion in Germany, and Peter Stern (AS:PBHP) is set to become CEO in January.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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