Walmart stock gains on positive ad business outlook at KeyBanc

EditorAhmed Abdulazez Abdulkadir
Published 2025-01-16, 08:02 a/m
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KeyBanc analysts have highlighted Walmart Inc. (NYSE:WMT) as a strong investment following discussions at the ICR 2025 conference. With a market capitalization of $4.6 billion and a strong "GOOD" financial health rating according to InvestingPro, Walmart's advertising business has shown significant growth and is expected to continue its upward trajectory.

The company's advertising segment, Walmart Connect, generated $3.4 billion in fiscal year 2023, marking a 26% year-over-year increase. Analysts maintain an Overweight rating, with the consensus price target suggesting potential upside.

Walmart's advertising business benefits from a comprehensive reach, encompassing in-store, online, and offline channels. The company's robust financial performance, with a gross profit margin of 36.87% and steady revenue growth of 3.51% over the last twelve months, supports its expansion strategy.

This diverse approach allows for targeted promotions utilizing customer insights data, enhancing product introductions and influencing customer decisions at the point of purchase. The acquisition of VIZIO also expands Walmart's reach, bringing in new potential customers.

During the conference, it was noted that U.S. retail media spending could reach nearly $100 billion by 2028, up from the current $60 to $70 billion. Walmart's competitive advantage in the retail media space was a key topic, especially given Amazon (NASDAQ:AMZN)'s dominance, which accounts for about half of the current market.

For deeper insights into Walmart's market position and growth potential, InvestingPro subscribers can access comprehensive research reports covering over 1,400 top stocks, including detailed analysis of competitive dynamics and growth metrics.

In broader retail trends, holiday spending has proven encouraging, with a noted acceleration from November into December, and strength continuing into January. However, analysts caution that spending may remain uneven throughout 2025 due to factors such as a less dovish Federal Reserve, high long-term interest rates, and a persistent softness in big-ticket discretionary items.

KeyBanc's positive outlook extends to other sectors as well. In softlines and internet retail, several companies are finishing the year with strong sales, aligning with or surpassing expectations. Lululemon Athletica Inc. (NASDAQ:LULU), in particular, reported higher than anticipated trends and has raised its fourth-quarter guidance. The restaurant industry also concluded 2024 on a strong note, with momentum in both fast-food and full-service chains.

Despite the overall positive sentiment, analysts remain cautiously optimistic about the year ahead, taking into account the potential volatility from weather events and the impact of interest rates on consumer spending and the housing market. Based on InvestingPro's Fair Value analysis, Walmart currently appears fairly valued, with analyst price targets ranging from $175 to $210, reflecting the market's confidence in the company's growth trajectory.

In other recent news, Boot Barn (NYSE:BOOT) Holdings Inc. has seen substantial growth and positive analyst ratings. The company exceeded its own top and bottom-line expectations in the third quarter, with Jefferies analyst Corey Tarlowe increasing the price target for Boot Barn shares to $175. The company also reported positive comparable store sales and expansion in merchandise margin. Analyst firms Craig-Hallum and BTIG maintained a Hold and Buy rating respectively, with Craig-Hallum anticipating more challenging comparisons in the upcoming fiscal year.

JPMorgan (NYSE:JPM) analyst Matthew Boss reiterated an Overweight rating, reflecting an upward revision in fiscal year 2026 earnings estimates. BofA Securities resumed coverage on Boot Barn shares, assigning a Buy rating and setting a price target of $187.00, citing the company's aggressive store opening strategy.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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