- Huobi Global launched its new branding strategy, changing its name simply to Huobi and unveiling the global expansion roadmap.
- The two characters in the brand name stand for perpetual vitality and the determination to win.
- During Huobi Live, Justin Sun declared the new strategies adopted by the company to return to the position of the top three exchanges.
Huobi Global, the leading virtual asset exchange recently launched the platform’s refreshed branding strategy, announcing that Houbi Global would be rebranded to “Huobi.” In addition, the company announced the unveiling of the “global expansion roadmap” after the acquisition by About Capital Buyout Fund last month.
Interestingly, the new brand name includes two Chinese characters “火” and “必,” the former representing perpetual vitality and the latter representing the determination to win. Both characters convey the vision of the platform to return to the top three exchanges in the industry.
Notably, the mission of Huobi- “enhancing asset safety, promoting financial inclusion” is evident from the new characters that form the brand name. Also, the Chinese virtue of righteousness is implemented in the brand’s philosophy of “Science and Technology for Good,” and contributes to its vision of “Technology Changes the World.”
Justin Sun, Huobi’s Global Advisory Board Member and Ambassador of Grenada said during the “Huobi Live” that since the beginning of Huobi, the company has become a “household name in the virtual assets market as one of the most established players”:
With its refreshed branding, new roadmap, and the guidance of its global advisory board, I am confident that Huobi can strengthen its market leadership and reclaim its top rankings alongside other industry heavyweights.
While addressing WTO, Sun declared that the company would further focus on cutting-edge assets and support assets with strong potential. In addition, the platform’s major agenda is to build a safer and more stable environment for the customers to take part in quality projects.
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