Investing.com -- German online retailers saw a small increase in revenue in 2024, marking the first rise since 2021, according to an announcement by an industry association on Thursday.
The increase is attributed to higher savings, which are boosting German consumers' confidence to spend.
The BEVH association, which counts Zalando, Amazon (NASDAQ:AMZN)'s German division, and mail order group Otto among its members, reported that e-commerce sales of goods in Germany grew by 1.1% in 2024, reaching 80.6 billion euros ($84.0 billion), inclusive of value-added tax.
In a joint forecast, the BEVH and the EHI retail institute anticipate a faster growth rate for 2025, with sales of goods expected to rise by 2.5%.
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