The Campaign Aims to Help Moms Engage in Real Conversations About Motherhood and Cultivate a Community as New Marias Gamesa Survey Reveals 70% of Latina Moms Feel Too Overwhelmed or Don't Have Enough Time to Ask for Support
According to Marias Gamesa's new survey of 503 Gen Z and Millennial Latina moms, most reported having a support system and/or seeking more regular connections to navigate motherhood; however, they are not tapping into their village of support enough.
- 90% of Latina moms feel at ease reaching out to their mom or mother figure for support, yet a surprising 70% describe feeling too overwhelmed and time-strapped to even call them.
- 62% of Latina moms report feeling relieved after connecting with their own mothers after challenging parenting moments.
- While 64% of Latina moms said they have support systems, 20% aren't using them and face tough parenting moments alone.
The need for connection between Latina moms and their own mother figures is highlighted in Marias Gamesa's latest digital campaign "Márcale a Mamá" ("Call Mom"), which serves as a reminder that no matter how busy or challenging life becomes, a call to mom can be as powerful as a hug.
Facing judgment about their parenting style and feeling guilty about prioritizing personal interests outside of family may be hindering their outreach for support. Despite the obstacles Latina moms are facing, 80% are still finding creative ways to prioritize themselves.
- 83% of Latina moms reported feeling judged for their parenting decisions, with meal choices being the common source of scrutiny.
- Latina moms recognize the importance of pursuing personal interests to balance motherhood, even though 45% occasionally feel guilty about it.
- When possible, 80% of Latina moms use the following shortcuts for finding "me" time: asking their children to join in on their personal interests or utilizing their children's nap times.
These findings and more will be explored during the Super Mamás podcast with hosts Paulina and
"As a Latina mom myself, I know firsthand the importance of being part of a community like Cafecito con Marias Gamesa that empowers us to be honest about our motherhood experiences. The reality is, we don't always have it together, and it can be difficult to ask for help," said
Also joining the Cafecito con Marias Gamesa community is the Marias Gamesa Squad, a group of four inspiring Latina mothers and content creators sharing their real motherhood experiences through their social channels and by serving as special guests on the Super Mamás podcast this month. The Marias Gamesa Squad will invite Latina mothers to share their own perspectives on topics such as rekindling personal relationships, dealing with "mom guilt," and reprioritizing personal passions.
"As a brand that prides itself in being as authentic as mom's love, Marias Gamesa celebrates all the effort, energy and love that moms and mother figures continue to pour into their families and everything they do. We want to help reconnect them to their personal passions and the important relationships in their lives," said
In addition to joining in on the #CafecitoConMariasGamesa conversations on social, Marias Gamesa wants fans to stay connected with the moms in their lives with a reminder to #MárcaleAMamá. Viewers can catch the campaign running on Meta, YouTube and TikTok through
For more information about Marias Gamesa, please visit www.gamesacookies.com, and follow @mariasgamesausa on Instagram and on TikTok.
About Gamesa ®
Gamesa is Mexico's largest manufacturer of cookies. The company was founded in 1921 as La Industrial S.A. and acquired by PepsiCo in 1990. Gamesa markets cookies in the
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PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.¯
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