Investing.com -- Shares of Bumble Inc. (NASDAQ:BMBL) climbed 3.2% after the company announced the appointment of Michael Affronti as its new Chief Product Officer (CPO). The move, effective immediately, is expected to bolster the company's product innovation and user experience as Affronti takes the helm of the Product, Safety, Research, and Customer Care teams.
Affronti joins Bumble from Salesforce (NYSE:CRM), where he led the Commerce Cloud as SVP and General Manager. His leadership at Salesforce contributed to the success of a multi-billion-dollar global e-commerce business. With a background that includes roles at Dataminr and Fuze, and a decade at Microsoft (NASDAQ:MSFT) working on products such as Office and Outlook, Affronti brings a wealth of experience in product development and strategy to Bumble.
The company's CEO, Lidiane Jones, expressed confidence in Affronti's ability to drive innovation and scale platforms, building upon the company's efforts to reimagine the Bumble experience. Jones highlighted the importance of Affronti's role, especially as Bumble has a bold set of product innovations planned for 2025.
Affronti's appointment comes after the departure of former CPO Ali Rayl last year. His track record in driving innovation and operational scale is expected to contribute significantly to Bumble's growth and user engagement strategies.
Investors appear to be reacting positively to the news, signaling approval of the company's strategic move to strengthen its executive leadership team. As Bumble continues to evolve its offerings with an eye on product-led growth, the market will be watching closely to see how Affronti's leadership influences the company's trajectory in the competitive online dating and social discovery space.
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