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Fox News Digital maintained its position as the top news brand in January

Published 2024-02-15, 06:48 p/m
Updated 2024-02-15, 06:48 p/m
© Reuters.

NEW YORK - Fox News Digital maintained its position as the top news brand in January 2024, leading in multiplatform views and minutes, as reported by Comscore. This marks the 35th consecutive month Fox News Digital has topped the charts for multiplatform minutes and the 16th for multiplatform views.

The digital arm of the news network recorded 3.3 billion total multiplatform minutes and 1.7 billion total multiplatform views, with 110 million multiplatform total digital unique visitors. The Fox News Mobile App also outperformed its competitor, CNN's mobile app, attracting 6 million unique visitors in January, marking the second month in a row it has done so.

On social media, Fox News was the most engaged brand within its competitive set in November, with 22.3 million total social interactions. This continued a 113-month streak of leading social media interactions. The news brand experienced significant interaction increases on Facebook (NASDAQ:META), Instagram, and other platforms, alongside 186 million video views on YouTube.

FoxBusiness.com also saw notable growth, with 178 million multiplatform views, outpacing CNN Business and Bloomberg.com. The site garnered 264 million multiplatform minutes, an 8% increase from December, and 28.4 million multiplatform unique visitors, which was 6% higher than the previous month. Fox Business's YouTube content remained the most viewed among its competitors for the 26th consecutive month, with 59.3 million views in January, a 35% year-over-year increase.

In a comparison with CNN.com and NYTimes.com, Fox News Digital saw an 11% increase in multiplatform total views and a 15% increase in multiplatform total minutes from December 2023. The network also reported a 5% increase in multiplatform total digital unique visitors, maintaining a competitive edge in the digital news space.

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