Honasa Consumer, the owner of digital-first beauty and personal care brands such as Mamaearth, The Derma Co., and Aqualogica, launched its initial public offering (IPO) today. The IPO, which is open from October 31 to November 2, is priced between ₹308-₹324 per share and aims to raise ₹1701 crore ($227 million).
The fundraising effort includes fresh equity shares worth ₹365 crore and an offer for sale of ₹1,336 crore. Investors can bid for a minimum of 46 shares. The funds raised will be used to fuel the company's growth and expansion plans.
Despite increasing its income from ₹943 crore in FY22 to ₹1,492 crore in FY23, Honasa Consumer reported a loss of ₹150.9 crore in FY23 after making a profit of ₹14.4 crore in FY22. This loss can be attributed to various operational costs and investments made by the company.
Approximately 29% of Honasa's revenue comes from its top 10 products. The company perceives influencers, who play a significant role in promoting their products, as a business risk due to their potential to negatively affect the brand's reputation.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.