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Lovesac, KidSuper team up for home design line

EditorRachael Rajan
Published 2024-02-08, 09:18 a/m
© Reuters.
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STAMFORD, Conn. - The Lovesac Company (NASDAQ: NASDAQ:LOVE), known for its modular furniture and Sacs, has announced a partnership with fashion label KidSuper to launch a limited-edition collection that infuses home comfort with avant-garde street style. The collaboration is set to bring KidSuper founder Colm Dillane's unique art and design to Lovesac's product line, aiming to redefine traditional home aesthetics.

The partnership aligns with the grand opening of KidSuper Headquarters in Brooklyn, New York, a hub for global creators. In celebration of the opening during New York Fashion Week, Lovesac has produced a limited edition SuperSac featuring an exclusive KidSuper design. This event marks the beginning of a relationship that promises to merge the unconventional ethos of both brands.

Shawn Nelson, Lovesac Founder & CEO said, "Our partnership with KidSuper is a testament to our core brand ethos and the narrative behind last year's successful 25th Anniversary campaign “ Rewriting the Rules of Comfort. Challenging traditional definitions of comfort and home style is what has set the Lovesac brand apart since its inception."

The upcoming Fall-Winter 2024 product collection from Lovesac and KidSuper is anticipated to offer consumers a unique combination of fashion-forward design and comfort. This follows Lovesac's previous partnerships with brands like Anti Social Social Club and Jeremy Scott, further cementing its presence in the fashion industry.

The company's product line includes Sactionals, Sacs, and the Sactionals StealthTech Sound + Charge System.

This news is based on a press release statement from The Lovesac Company.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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