In a bid to educate users about its technology, VeChain has partnered with Coinbase (NASDAQ:COIN) to launch an educational program for its blockchain platform, VeChainThor. The program, which aims to attract between 750,000 to 1 million users, was announced on Thursday, November 9, 2023, following the listing of VeChain's tokens VET and VTHO on Coinbase.
The learning program comprises quizzes and tasks involving the VeWorld mobile app and the exploration of decentralized applications (DApps). Participants can earn up to $12 in VET tokens as rewards: $2 for simple tasks and $10 for advanced ones. The earnings will be paid into VeWorld mobile wallets. This initiative is part of VeChain's strategy as one of the leading enterprise-grade blockchain protocols, aiming to leverage Coinbase's customer base of over 100 million with its "revolutionary offerings".
The educational program introduces a BCG-developed whitepaper with a Web3 focus, detailing VeChain's Proof-of-Authority consensus mechanism, twin token model, and governance style. However, due to Coinbase's policy, the program is not available in certain jurisdictions like France.
In addition to this educational initiative, VeChain has also announced a VORJ upgrade for its Web3-as-a-Service platform. This comes after the company recently secured a "payments patent".
VeChain CEO Sunny Lu views these initiatives as embodying the company's values of sustainability and education. He emphasized the program's role in promoting education and sustainability. The partnership with Coinbase underscores the role of blockchain in supply chain management and highlights VeChain's commitment to industry growth.
Following a successful hackathon with EasyA and BCG at Harvard University, VeChain's inclusion in the Learn program underscores its commitment to industry growth. The company sees VET as key to blockchain market development, offering holders service access, staking rewards, and participation opportunities.
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