50% Off! Beat the market in 2025 with InvestingProCLAIM SALE

Jefferies maintains buy on KVUE, eyes stock target on brand strategy

EditorNatashya Angelica
Published 2024-12-13, 08:28 a/m
KVUE
-

On Friday, Jefferies maintained its Buy rating on Kenvue Inc (NYSE: KVUE) shares with a steady price target of $27.00. The stock, currently trading at $22.32, has shown impressive momentum with a 26% gain over the past six months.

According to InvestingPro data, analyst targets for the company range from $21 to $27, with Jefferies maintaining the highest target. The firm's positive stance comes amid signs of Kenvue's strategic moves to revitalize its Listerine brand, which includes efforts to attract Generation Z customers and increase online sales.

The analyst from Jefferies noted that while Listerine has previously trailed within its category, recent initiatives indicate a shift from a defensive market share strategy to a more offensive approach.

The recommendation suggests that Kenvue's focus on non-alcoholic products and SKU optimization could be beneficial, taking cues from successful strategies employed by competitors. The firm's analyst highlighted the importance of Kenvue's transformation into a growth-oriented company, emphasizing the potential of several leading brands within the company's portfolio that have room for improvement.

InvestingPro analysis reveals the company maintains impressive gross profit margins of 57.9% while operating with a moderate debt-to-equity ratio of 0.83, suggesting financial stability to support its transformation initiatives.

Kenvue's strategy involves capturing a new demographic and enhancing its digital footprint, which could lead to a stronger market position. The company's proactive steps to innovate and adapt its product offerings are seen as positive indicators of its future performance.

The analyst's commentary underscores the belief that Kenvue's diversified brand portfolio provides multiple opportunities for growth. With several leading brands that can be fine-tuned and expanded, Kenvue is poised to take advantage of various avenues to strengthen its market presence.

The reaffirmed price target of $27.00 reflects confidence in Kenvue's strategic initiatives and its ability to execute a successful growth transformation. The company's efforts to engage with younger customers and streamline its product lineup are key factors that support the Buy rating.

While InvestingPro analysis suggests the stock is slightly overvalued at current levels, subscribers can access 6 additional ProTips and a comprehensive Pro Research Report for deeper insights into Kenvue's growth potential and market positioning.

In other recent news, Kenvue Inc. (NYSE:KVUE) has been the subject of several noteworthy developments. Barclays (LON:BARC) has initiated coverage on Kenvue, assigning an Equal Weight rating and a price target of $23.00. The firm recognized Kenvue's success in leveraging under-penetrated consumer health categories, but expressed caution regarding the timeframe for a successful turnaround in the beauty segment.

Meanwhile, Deutsche Bank (ETR:DBKGn) downgraded Kenvue's stock from Buy to Hold and reduced the price target from $25.00 to $24.00. The bank acknowledged Kenvue's strategic reinvestments and positive trajectory but expressed caution due to various market dynamics. Notably, Kenvue reported a modest 0.9% organic growth in its third-quarter earnings for 2024, with adjusted diluted earnings per share standing at $0.28.

Kenvue's executives also discussed the implementation of a new operational playbook aimed at enhancing brand presence and consumer engagement. The company participated in the Morgan Stanley (NYSE:MS) Global Consumer & Retail Conference, discussing progress and future strategies.

Despite an over 4% decline in stock value following the event, the company's leaders outlined Kenvue's ongoing transformation and investment plans, highlighting the potential for growth in underpenetrated consumer health categories.

These recent developments underscore Kenvue's strategic moves in the consumer health and beauty markets, and its ongoing efforts to strengthen its market position. As Kenvue navigates the evolving consumer landscape, the company's strategic investments and cost-saving measures are expected to play a crucial role in its future performance.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.