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Shopify stock target held at Outperform rating on strong Black Friday sales

EditorAhmed Abdulazez Abdulkadir
Published 2024-12-02, 07:22 a/m
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The sustained growth in merchant sales during one of the busiest shopping weekends of the year indicates Shopify (TSX:SHOP)'s continued strength in the e-commerce sector. The company's performance over the BFCM weekend offers a glimpse into its potential quarterly results, as investors and analysts alike monitor these key metrics closely. InvestingPro data shows analyst targets ranging from $78 to $145, with 25 analysts recently revising their earnings expectations upward for the upcoming period.

For deeper insights into Shopify's valuation and growth prospects, investors can access the comprehensive Pro Research Report, part of the extensive analysis available for over 1,400 US stocks on InvestingPro. InvestingPro data shows analyst targets ranging from $78 to $145, with 25 analysts recently revising their earnings expectations upward for the upcoming period. For deeper insights into Shopify's valuation and growth prospects, investors can access the comprehensive Pro Research Report, part of the extensive analysis available for over 1,400 US stocks on InvestingPro.

Shopify's sales over the Black Friday period outpaced market expectations, which had predicted a fourth-quarter gross merchandise volume (GMV) growth of around 23% year-over-year. The reported sales suggest a favorable market response as the company's performance exceeded these forecasts. The analysis by Oppenheimer indicates that the pace of sales during this critical shopping period is tracking ahead of the consensus estimates.

The discussions around the Black Friday-Cyber Monday (BFCM) weekend suggested that investors were expecting growth in line with post-third-quarter optimism. This was tempered by an emerging trend where holiday spending begins earlier in the season.

Despite these shifting consumer behaviors, Shopify's sales momentum appears to have remained robust. With a market capitalization of $149.37 billion and strong financial health metrics, InvestingPro analysis reveals 22 additional key insights about Shopify's performance and valuation, available to subscribers.

Oppenheimer's proprietary analysis of Shopify's Live Sales data, which tracked sales per minute throughout the weekend, pointed to a potential acceleration in the company's GMV. By Sunday, the analysis suggested that Shopify's growth rate might have reached approximately 25%, with the final figures for Monday still pending. Monday's sales traditionally account for roughly 30% of the total BFCM sales.

The sustained growth in merchant sales during one of the busiest shopping weekends of the year indicates Shopify's continued strength in the e-commerce sector. The company's performance over the BFCM weekend offers a glimpse into its potential quarterly results, as investors and analysts alike monitor these key metrics closely.

In other recent news, Shopify has been garnering attention from various financial firms following its impressive performance in recent quarters.

Deutsche Bank (ETR:DBKGn) reaffirmed a Buy rating on Shopify, expressing confidence in the company's fourth-quarter Gross Merchandise Volume (GMV) expectations. The bank's analysis indicated a year-over-year increase of 22% in Shopify's GMV, aligning with the expectations for the company's fourth-quarter performance.

Meanwhile, Piper Sandler maintained a Neutral rating on Shopify, focusing on the impact of the company's partnership with PayPal (NASDAQ:PYPL). The firm estimated a low single-digit impact on Shopify's growth due to this partnership, roughly 3% by their best estimate. On the other hand, Truist Securities, Loop Capital, and Scotiabank (TSX:BNS) all raised their price targets for Shopify, reflecting their recognition of the company's strong performance and potential for further growth.

Shopify's recent financial performance has been strong, with third-quarter earnings revealing a 26% increase in revenue and a 24% growth in GMV. The successful quarter was driven by a robust expansion in the company's merchant base, particularly in the Europe, Middle East, and Africa (EMEA) region, where GMV saw an impressive 35% growth. The company's operating income more than doubled from the previous year, and the free cash flow margin expanded to 19%.

Looking forward, Shopify's fourth-quarter projections indicate an acceleration of top-line growth to the mid- to high-20% range, partly due to the new partnership with PayPal. These are the recent developments for Shopify Inc (NYSE:SHOP).

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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