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Stifel lifts HubSpot stock target with buy rating on positive product updates

EditorNatashya Angelica
Published 2024-12-09, 08:26 a/m
HUBS
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On Monday, Stifel maintained a bullish stance on HubSpot Inc (NYSE: NYSE:HUBS) shares, raising its price target to $880 from $750 while reiterating a Buy rating. The firm's confidence in the company arises from several significant developments HubSpot has made throughout the year, including a revamped pricing model and product enhancements.

The stock, currently trading at $741.67, has demonstrated strong momentum with a 47.73% return over the past year. According to InvestingPro, 20 analysts have recently revised their earnings expectations upward, suggesting growing optimism about the company's prospects.

HubSpot has introduced a series of updates this year that have garnered positive feedback from both the company and its partners. In March, the company unveiled a new pricing model, followed by the rebranding of its CMS Hub to Content Hub in April.

Moreover, HubSpot has made multiple announcements related to artificial intelligence throughout the year. The company's strategic initiatives appear to be paying off, with revenue growing at 21.78% and maintaining impressive gross profit margins of 84.66%. InvestingPro analysis suggests the stock is currently trading above its Fair Value, with 15+ additional key insights available to subscribers.

To gain a deeper understanding of the impact of these updates, Stifel conducted a survey over the past week, focusing on responses from HubSpot's partners. The survey included 26 participants, with 15 identifying as Elite Partners and the remaining 11 as Diamond Partners.

The selection aimed to mitigate any potential bias from lower-tier partners affected by program changes in 2023. For deeper insights into HubSpot's financial health and growth prospects, investors can access the comprehensive Pro Research Report available exclusively on InvestingPro, which covers over 1,400 top US stocks.

The survey results suggest that partners play a key role in driving demand and co-selling with HubSpot representatives, being involved in 75% of new customer onboardings. This involvement indicates that partners have a significant influence on how the customer base perceives HubSpot's new products.

Stifel's decision to raise HubSpot's price target reflects an anticipated positive trajectory based on the company's recent product updates and the favorable reception from its partners. The survey conducted by Stifel underscores the importance of partner feedback in assessing the company's market position and the effectiveness of its strategic initiatives.

In other recent news, HubSpot, a customer platform provider, has announced significant developments. The company has revealed its plans to acquire Frame AI, an AI-powered conversation intelligence firm.

The acquisition is expected to enhance HubSpot's ability to derive real-time insights from unstructured data, thereby improving customer experience and business growth. Frame AI's team will join HubSpot post-acquisition to integrate conversational insights into Breeze, HubSpot’s suite of AI technologies.

In addition to this, HubSpot disclosed the resignation of its Chief Legal Officer, Alyssa Harvey Dawson, effective December 31, 2024. A severance agreement has been arranged to ensure a smooth transition until March 1, 2025. The company has not yet announced a successor for the position.

HubSpot also announced its third quarter 2024 financial results. While specific financial details were not disclosed, the management team expressed a positive outlook on the company's strategic direction and discussed initiatives aimed at driving future growth.

These are the recent developments for HubSpot as analyzed by InvestingPro, with 20 analysts recently revising their earnings expectations upward for the company.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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