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Chicken Soup for the Soul Entertainment (CSSE) today announced it formed a joint venture with Swirl Films to relaunch the Ad-supported Video on Demand (AVOD) service FrightPIX as a Free Ad-supported Streaming Television channel (FAST), YouTube channel, and offer it through other connected platforms. A home for creature features, zombies, thrillers, and creepy crimes, FrightPIX offers viewers a curated selection of programs guaranteed to make audiences feel the need to check under the bed before they sleep at night.
Under the terms of the deal, Chicken Soup for the Soul Entertainment will provide content from its Screen Media Ventures division, including hard-to-find horror films. Swirl Films will bring a deep knowledge of the independent film space, produce exclusive, original content for FrightPIX, and manage the channel itself. This follows the recently announced Fuel TV joint venture and is the next in the line of joint venture deals. Chicken Soup for the Soul Entertainment plans for 2024 to drive additional revenues for existing properties it owns and operates utilizing the expertise of third parties.
“We’re delighted to be working with Eric and his team at Swirl Films on this joint venture,” said Elana Sofko, chief strategy officer of Chicken Soup for the Soul Entertainment. “Creepy content is one of the most popular genres for streaming audiences, not commonly available for advertisers, and we feel this new joint venture will enable us to fully realize the potential of our catalog and the FrightPIX brand. That, combined with the exclusive original titles, will make it a must-watch destination for horror, thriller, and true crime fans.”
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“As a consistent producer of thrilling content for networks, partnering with Chicken Soup for the Soul Entertainment on FrightPIX and having our own platform is a dream!” said Eric Tomosunas, CEO of Swirl Films / FrightPIX LLC. “FrightPIX allows us to continue to expand our content offerings and gives us the unique advantage to leverage our ability to produce quality content at lower price points for our platform.”
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