⚠ Overpriced Alert: The market darlings smart investors are reconsideringSee the list

Salesforce Integrates Apple Business Messaging and Augmented Reality to Enhance Customer Service Solutions

Published 2023-12-13, 08:08 a/m
© Reuters.

© Reuters.

Salesforce (NYSE:CRM) announced:

  • Apple (NASDAQ:AAPL) Messages for Business in Service Cloud allows customers to get AI-assisted support, schedule appointments, complete purchases, and more
  • Apple’s ARKit in the Salesforce Field Service mobile app brings augmented reality capabilities to field technicians, helping them resolve service issues more efficiently

Today, Salesforce announced an expansion of its partnership with Apple to bring Apple innovations into Service Cloud and Field Service for customers, service agents, and field technicians.

“We’re thrilled to deepen our partnership with Apple, further integrating the world’s #1 AI CRM with Apple’s incredible business devices and apps,” said Ryan Nichols, Chief Product Officer of Service Cloud, Salesforce. “These features are helping companies implement cutting-edge technology and augmented reality in a practical way, improving every interaction a company has with its customers.”

We’re thrilled to deepen our partnership with Apple, further integrating the world’s #1 AI CRM with Apple’s incredible business devices and apps.

RYAN NICHOLS, CHIEF PRODUCT OFFICER OF SERVICE CLOUD, SALESFORCE

Why it matters:

  • There are over 2 billion active Apple devices in the world, and over half of the American population uses iPhones.
  • Messaging — including chat, email, and text messages — is the preferred customer service channel among consumers ages 18-34, and over 50% of app users are more likely to interact with a business if they can message it.
3rd party Ad. Not an offer or recommendation by Investing.com. See disclosure here or remove ads.

Should you invest $1,000 in AAPL right now?

Don't miss out on the next big opportunity! Stay ahead of the curve with ProPicks AI – 6 model portfolios powered by AI stock picks with a stellar performance in 2024.

Unlock ProPicks to find out

Latest comments

Loading next article…
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2025 - Fusion Media Limited. All Rights Reserved.