Salesforce unveils Agentforce 3 with new command center for AI agents

SAN FRANCISCO - Salesforce (NYSE: CRM), a prominent player in the software industry with a market capitalization of $251 billion and an impressive "GREAT" financial health rating according to InvestingPro, announced Agentforce 3, a major upgrade to its digital labor platform that introduces new tools for monitoring and scaling AI agents across enterprises.

The centerpiece of the update is the new Command Center, which provides a unified dashboard for tracking agent performance, health metrics, and user interactions. The system allows organizations to analyze patterns, intervene in real time when issues arise, and optimize their AI deployments.

According to Salesforce, early adopters have seen measurable results, with Engine reducing average customer case handle time by 15% and 1-800Accountant autonomously resolving 70% of administrative chat engagements during peak tax weeks in 2025. This technological advancement aligns with the company’s strong financial performance, maintaining an impressive 77.3% gross profit margin and achieving nearly 8% revenue growth over the last twelve months.

"With a high level of observability, we can see what’s working, optimize in real time, and scale support with confidence," said Ryan Teeples, Chief Technology Officer at 1-800Accountant, in the press release.

Agentforce 3 includes built-in support for Model Context Protocol (MCP), enabling interoperability with tools from over 30 partners including AWS, Google Cloud, PayPal, and Stripe. The platform will also support Anthropic’s Claude Sonnet model hosted via Amazon Bedrock within Salesforce’s infrastructure.

Other improvements include 50% lower latency since January 2025, expanded global availability in Canada, the UK, India, Japan, and Brazil, and support for six additional languages. The platform now features more than 200 pre-built industry actions, with half added in this release.

Salesforce also introduced simplified pricing with new per-user options for Sales, Service, and Industry Cloud deployments that include unlimited usage of actions for employee-facing agents.

The company stated that AI agent usage has increased 233% in six months, with 8,000 customers signing up to deploy Agentforce during that period, according to an upcoming Slack Workflow Index mentioned in the announcement. Trading at a P/E ratio of 40.6x, Salesforce’s valuation reflects its market leadership and growth potential. For detailed analysis including 37 analyst revisions and comprehensive financial metrics, explore the full research report available on InvestingPro.

In other recent news, Salesforce has announced a 6% price increase for its Enterprise and Unlimited Editions, impacting products like Sales Cloud and Service Cloud. This adjustment, effective August 1, 2025, is part of the company’s strategy to integrate artificial intelligence features and provide enhanced customer value. Cantor Fitzgerald maintained its Overweight rating on Salesforce with a $325 price target, noting the company’s new AI pricing structures and product updates, including the launch of Agentforce add-ons and editions. The firm highlighted Salesforce’s potential for revenue growth acceleration due to these changes. Truist Securities reiterated its buy rating and $400 price target on Salesforce, emphasizing positive feedback from customers and partners at a recent company event. The firm observed potential growth in Salesforce’s Marketing & Commerce Cloud segment, driven by the adoption of Data Cloud and Agentforce. Stifel also maintained a Buy rating and a $375 price target, following Salesforce’s announcement of Marketing Cloud Next, which will integrate several marketing solutions into a single platform. Cantor Fitzgerald mentioned the possibility of further growth from Salesforce’s proposed acquisition of Informatica, expected to close next year if approved.

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