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Canada ruling Conservatives turn to 'Wizard of Oz' in campaign

Published 2015-09-10, 06:35 p/m
© Reuters. Canada ruling Conservatives turn to 'Wizard of Oz' in campaign

OTTAWA, Sept 10 (Reuters) - Canada's Conservatives have
turned to a high-powered Australian political strategist known
as "the Wizard of Oz" to help Prime Minister Stephen Harper win
a rare fourth straight term, campaign spokesman Kory Teneycke
said on Thursday.
Maclean's magazine said the strategist, Lynton Crosby - who
helped engineer British Prime Minister David Cameron's election
win last May - would take over framing the Conservatives'
campaign message ahead of the country's Oct. 19 election.
Crosby's nickname refers to his homeland and campaign
messaging skills. He also helped Boris Johnson become mayor of
London and last month helped engineer victory in Sri Lanka's
election.
Teneycke, speaking to reporters, declined to confirm details
but said: "He's been around for a very long time, and continues
to be around."
A Canadian Conservative Party source commented: "He's got a
winning track record and has helped Conservatives (elsewhere)
get to first place despite the odds. Why not have an extra hand?
It shows no disrespect to the current crew."
The source declined to be identified, on grounds of not
having authority to speak to media.
Crosby guided Cameron to unexpected victory by focusing the
British Conservative Party's message on economic stability. His
strategy that "you can't fatten a pig on market day" meant
voters were bombarded with a message in the hope that relentless
repetition would help it "take."
Harper's oft-repeated message that Canada's Conservatives
are the best fiscal stewards has been undermined by an economy
that was in recession for the first half of 2015.
The nine-year-old Conservative government is in third place
in the polls, slightly behind the center-left Liberals and New
Democratic Party.

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