Xcel Brands Incorporated (XELB), in its Fourth Quarter and Fiscal Year 2023 Results Earnings Conference Call, detailed its strategic transformation and projected return to profitability in 2024. CEO Robert D'Loren emphasized the successful restructuring under Project Fundamentals, including the transition from wholesale operations to a licensing model.
Despite a decline in revenues and a net loss in 2023, the company is optimistic about upcoming brand launches and the potential of its new ORME app to revolutionize video and social commerce in the US. Xcel Brands also secured financial stability through a credit facility and common stock offering, and expects to see a positive impact on its cash usage and profitability from its licensing businesses and new initiatives.
Key Takeaways
- Xcel Brands completed its restructuring plan, transitioning from wholesale to licensing.
- Launches of Tower Hill by Christie Brinkley and a new celebrity designer brand on HSN are expected.
- C. Wonder by Christian Siriano generated $12.5 million in retail sales in its first nine months.
- Judith Ripka brand sales through JTV and the anticipated Halston launch by G-III are expected to drive growth.
- The ORME app has soft-launched with positive early adoption and a significant marketing campaign planned.
- Xcel Brands anticipates a return to profitability in 2024, with lower direct operating costs and expenses.
- Financial stability has been bolstered by a new credit facility and a common stock offering.
Company Outlook
- Projected return to profitability in 2024 with a focus on Q2, Q3, and Q4.
- High growth expectations for the Halston and Christie Brinkley brands.
- ORME app set to launch with a significant PR and digital marketing campaign.
Bearish Highlights
- Q4 2023 total revenue decreased by $1.8 million from Q4 2022, and full-year revenues were down by approximately $8 million.
- Net loss of approximately $6.8 million for Q4 2023 and a net loss of $21.1 million for the full year.
Bullish Highlights
- C. Wonder by Christian Siriano brand's strong performance with $12.5 million in retail sales.
- Positive sales momentum for Judith Ripka brand and expectations for Halston.
- Direct operating costs and expenses are projected to be under $4 million per quarter in 2024.
Misses
- Q1 2024 business with QVC and HSN was softer than expected due to talent schedule conflicts.
Q&A Highlights
- CEO D'Loren addressed the undervalued stock compared to EBITDA estimates for 2025.
- The company is EBITDA positive and expects profitability from Q2 onwards.
- ORME app has gained 1,000 users through word of mouth and is in beta testing with seven onboarded vendors.
Xcel Brands, with its strategic shifts and new initiatives, is poised for a transformative year ahead. The company's focus on licensing and digital commerce, along with its efforts to streamline operations and enhance its financial footing, has set the stage for an anticipated profitable future. The eagerly awaited launches on HSN and the potential of the ORME app could offer the catalysts needed to propel Xcel Brands towards its growth and profitability targets.
InvestingPro Insights
Xcel Brands Incorporated (XELB) has been navigating through a challenging period, as indicated by the PRONEWS24 metrics and trends. The company's recent strategic transformation appears to be a critical pivot towards a more sustainable and profitable business model. Here are some key insights based on the latest data from InvestingPro:
- Xcel Brands is currently trading at a low Price / Book multiple of 0.31, suggesting that the market may not be fully recognizing the potential value of the company's assets relative to its market price.
- The company has experienced a significant revenue decline in the last twelve months as of Q3 2023, with a decrease of 34.48% in revenue and a quarterly drop of 41.41%. This aligns with the bearish highlights in the article, reflecting the challenges XELB faces in terms of sales.
- Despite the company's optimism for a return to profitability in 2024, it's important to note that analysts do not anticipate Xcel Brands will be profitable this year, with an expected drop in net income. This is further emphasized by a negative P/E Ratio (Adjusted) of -0.81, indicating that earnings are currently in the red.
InvestingPro Tips for XELB highlight the high price volatility and the significant price decline over the last three months, which might be of interest to investors looking for potential entry points or considering the risk profile of their portfolio. It's also worth noting that the company does not pay a dividend to shareholders, which could influence investment decisions for those seeking regular income streams.
For readers interested in a deeper analysis, there are 13 additional InvestingPro Tips available, which could provide further insights into XELB's financial health and stock performance. To access these tips and more detailed metrics, visit the dedicated page at https://www.investing.com/pro/XELB and remember to use the coupon code PRONEWS24 for an extra 10% off a yearly or biyearly Pro and Pro+ subscription.
Full transcript - Xcel Brands Inc (XELB) Q4 2023:
Operator: Hello, everyone. And welcome to the Xcel Brands Incorporated Fourth Quarter and Fiscal Year 2023 Results Earnings Conference Call. Please note that this call is being recorded [Operator Instructions]. I'd now like to hand the call over to Craig Brelsford from RedChip. You may now go ahead, please.
Craig Brelsford: Good evening, everyone, and thank you for joining us. Welcome to the Xcel Brands Fourth Quarter and Fiscal Year 2023 Earnings Call. We greatly appreciate your participation and interest. With us on the call today are Chairman and Chief Executive Officer, Robert D'Loren; Chief Financial Officer, Jim Haran; and Executive Vice President of Business Development and Treasury, Seth Burroughs. By now, everyone should have had access to the earnings release for the fourth quarter and fiscal year ended December 31, 2023, which went out this evening. And in addition, the company has filed with the Securities and Exchange Commission its annual report on Form 10-K. The release and the annual report will be available on the company's Web site at www.xcelbrands.com. This call is being webcast, and a replay will be available on the company's Investor Relations Web site. Before we begin, please keep in mind that this call will contain forward-looking statements. All forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from certain expectations discussed here today. These risk factors are explained in detail in the company's most recent annual report filed with the SEC. Xcel does not undertake any obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. The dynamic nature of the current macroeconomic environment means that what is said on this call could change materially at any time. Finally, please note that on today's call, management will refer to certain non-GAAP financial measures, including non-GAAP net income, non-GAAP diluted EPS and adjusted EBITDA. Our management uses these non-GAAP metrics as measures of operating performance to assist in comparing performance from period to period on a consistent basis and to identify business trends relating to the company's results of operations. Our management believes these financial performance measurements are also useful because these measures adjust for certain costs and other events that management believes are not representative of our core business operating results, and thus, they provide supplemental information to assist investors in evaluating the company's financial results. These non-GAAP measures should not be considered in isolation or as alternatives to net income, earnings per share or any other measure of financial performance calculated and presented in accordance with GAAP. You may refer to the attachment to the company's earnings release or to Part 1, Item 2 of the Form 10-K, for a reconciliation of non-GAAP measures. And now I'm pleased to introduce Robert D'Loren, Chairman and Chief Executive Officer. Bob, please go ahead.
Robert D'Loren: Thank you, Craig. Good evening, everyone, and thank you for joining us. I would like to start today's call with an update on our strategic transformation efforts, a plan that we affectionately referred to internally as Project Fundamentals for many months and also talk a little bit about our core business and how it's performing under this plan. After that, our CFO, Jim Haran, will discuss our financial results in more detail. I am happy to report that we have fully completed our restructuring plan, which included discontinuing all wholesale operating activities and outsourcing these activities to industry leading licensing partners. As I mentioned in our last earnings call, we are currently tracking annual operating cost reductions of approximately $14 million compared with 2022 and are working hard with all of our new production partners to drive our business. We plan to launch our new brand, Tower Hill by Christie Brinkley on HSN next month, followed by the launch of additional categories of products outside of HSN starting this fall. We have received strong interest from potential licensing partners for the brand across multiple categories. The recently launched C. Wonder by Christian Siriano brand is also doing very well and generated $12.5 million of retail sales in its first nine months in 2023. C. Wonder won the Rising Star Brand award on HSN in 2023 and we expect to see sales volume ramp up to about $20 million to $25 million in 2024 with a goal of over $50 million in 2025, including HSN and other retailers. Also, we expect to announce the launch of another celebrity designer brand on HSN before the end of this year. JTV, our partner for our Judith Ripka brand launched its first Judith Ripka on-air shows in the fourth quarter of 2023. Sales results were very strong. In fact, we exceeded every business metric they planned. We are working with JTV to offer greater product assortments, including our Judith Ripka couture jewelry products, both on air and on jtv.com. This has the potential to add over 50 million visitors to the Judith Ripka e-commerce business and allows for e-mail marketing campaigns to an additional 2.1 million customers. We look forward to seeing strong sales momentum carry forward through 2024 and beyond. G-III is on schedule to launch Halston for fall of 2024. We expect them to begin shipping shortly after the second quarter. I should note that this launch is a season later than we initially planned. They recently reiterated their three year forecast for Halston at 500 million wholesale just in apparel, shoes and bags from their core production. We expect revenues from this license to begin to pick up later this year and we will hit our $8 million maximum royalty after they exceed approximately $160 million in annual wholesale sales. We have soft launched our video and social commerce marketplace, ORME, with seven vendors, 1,000 users downloaded the app in the first week. As previously mentioned, this is a joint venture with a technology company in which Xcel owns a 30% interest in this new video and social commerce marketplace. We believe this marketplace has the potential to transform video and social commerce in the US and its use and growth potential is virtually unlimited. Based on all of our progress with Project Fundamentals and the organic growth in our brands, we will return to profitability in 2024. I should note that the QVC and HSN business overall was softer than expected in Q1 of 2024. This was caused by continued schedule and conflicts with talent. We continue to work with all on-air talent to get their on-air schedules, and the business is back on track for the remainder of 2024 and beyond. As you know, we closed a credit facility in October of 2023 with Israel Discount Bank to improve our balance sheet liquidity and recently closed a $2.4 million common stock offering to improve stock liquidity and further improve our balance sheet. Jim will cover the fourth quarter and full year 2023 financial results in more detail. Finally, we are working hard at IR activity and thank our long term and new shareholders for their support. Now I would like to turn the call over to Jim to discuss our financial highlights. Jim?
Jim Haran: Thanks, Bob, and good evening, everyone. I will briefly discuss our financial results for the quarter and fiscal year ended December 31, 2023. Total revenue for the fourth quarter of 2023 was $2.3 million, representing a decrease of approximately $1.8 million from the fourth quarter of 2022. This decline was primarily driven by a $2.5 million decrease in net product sales due to the exit from and licensing of our wholesale apparel and fine jewelry businesses. Partially offset the decline in net sales was an increase in net licensing revenue of $0.7 million primarily driven by the combination of better performance during the quarter by the logo by Lori Goldstein brand on QVC and growth of the C. Wonder brand on HSN. For the full year, revenues decreased by approximately $8 million from the prior year to $17.8 million. This decline in revenue was driven by an approximate $5.5 million decrease in licensing revenue primarily attributable to the May 2022 sale of a majority interest in the Isaac Mizrahi brand, partially offset by increased licensing revenue generated by the C. Wonder brand. Net product sales decreased by approximately $2.5 million to $8.6 million as we sold out all of our apparel and jewelry inventory during the first half of 2023 as part of the restructuring and did not have any jewelry or wholesale apparel sales in the second half of 2023. Our direct operating costs and expenses were $5.5 million for the current quarter, down by $2.9 million or 34% from $8.4 million in the prior year quarter. On a full year basis, our operating costs and expenses were $23.3 million in the current year, down by $9.8 million or 30% from $33.1 million in the prior year. This decrease in operating expenses was primarily attributable to the restructuring of our business in 2023 as well as the elimination of costs associated with the Isaac Mizrahi brand following our sale of the majority interest in the brand. It should be noted that in the fourth quarter and for the full year, there were certain nonrecurring costs associated with restructuring the company. As a result of all of our efforts to transform our business model in 2023 and as we move into 2024, we expect our direct operating costs and expenses to reach an average run rate of under $4 million per quarter. Overall, we had net loss, excluding noncontrolling interest for the current quarter of approximately $6.8 million or $0.34 per share compared with a net loss of $6 million or minus $0.30 per share in the prior year quarter. On a non-GAAP basis, we had a net loss for the current quarter of $4.7 million or minus $0.24 per share compared with a net loss of $6.2 million or minus $0.32 per share in the prior year quarter. Adjusted EBITDA was negative $1.2 million for the current quarter, an improvement of approximately $4.7 million compared with negative $5.9 million in the prior year quarter. For the current year the net loss, excluding noncontrolling interest, was approximately $21.1 million or minus $1.07 per share compared with a net loss of $4 million or minus $0.20 per share in the prior year, which included a $20.6 million gain on the sale of the majority interest in the Isaac Mizrahi brand. On a non-GAAP basis, we had a net loss for the current year of $12.2 million or minus $0.62 per share, which represents an improvement from the net loss of $15 million or minus $0.77 per share for the prior year. Also, it should be noted that the non-GAAP net loss for 2023 includes approximately $5.1 million of various nonrecurring restructuring related charges. And finally, adjusted EBITDA was negative $5.7 million for the current year, representing a $6.8 million improvement over the negative $12.5 million EBITDA in the prior year. I would like to take this opportunity to remind everyone than non-GAAP net income, non-GAAP diluted EPS and adjusted EBITDA are non-GAAP [unreported] terms. Our earnings press release and Form 10-K present a reconciliation of these items with the most directly comparable GAAP measures. Now turning to our balance sheet and our liquidity. As of December 31, 2023, the company had cash and cash equivalents of approximately $3 million and positive net working capital of $2.1 million, excluding the current portion of our lease obligations. Since executing our restructuring and transformation program in 2023, our cash usage has decreased significantly and is projected to continue to improve with the launch of Halston by G-III this fall, the launch of Tower Hill by Christie Brinkley and continued growth in our C. Wonder and Judith Ripka licensing businesses. Cash used in operating activities during the current year was $6.5 million compared with cash used in operating activities of $14.2 million in the prior year. Over the past few months, we have taken additional steps to further solidify our balance sheet. First, in October 2023, we entered into a new five year term loan of $5 million to which quarterly repayments beginning April 2024. Second, in March 2024, we issued approximately 3.6 million shares of stock for net proceeds of approximately $2 million. We believe that the additional liquidity provided by these financing transactions coupled with our expense cuts and working capital position provides the company with adequate liquidity going forward. And with that, I would like to turn the call back over to Bob. Bob?
Robert D'Loren: Thank you, Jim. Ladies and gentlemen, this concludes our prepared remarks. Operator?
Operator: [Operator Instructions] Our first question comes from Michael Kupinski from Noble Capital Markets.
Michael Kupinski: A couple of questions. Bob, to what extent -- you had mentioned that HSN and QVC is a little soft. To what extent do you think that might affect, if that continues on, how that might affect the return to profitability that you expect? Can you give us some benchmarks of that? And then also, is there a way to quantify the impact on the revenues for what's going on there versus the talent and versus what might be the macro situation with the consumer and so forth. Is there a way to kind of gauge what the impact might be for macro versus the talent?
Robert D'Loren: So I don't think there's a systemic problem. Michael, I recently attended the QVC Vendor Summit and they seem to have everything back on track. I don't think there was a real appreciation of the implications of their warehouse fire, how deep that cut into the organization and how difficult it was for them to recover from that. Most people don't realize that 100% of their returns were processed through that warehouse. There was hundreds of millions of dollars of inventory that burned and 30% of their distribution capability, that's pretty devastating to any company. And they've managed to work their way through that and I think the business is really back on track based on everything that was presented at the vendor conference. So less of a systemic problem in the business. And that said, there is general softness out there in the consumer world, I don't think that is being covered quite right by the media. People are making choices between fuel and energy costs and food cost and buying discretionary items. Although, you could argue that apparel is a necessary item, but people will delay those purchases. But I don't think that's the real problem. The problem has been with getting talent in -- we have the Isaac Mizrahi situation in a good place now with Isaac and the backup guest QVC has decided to give [Jacqui Stafford], our backup guest for primetime show, which is great, takes a little pressure off Isaac, and we're working on similar things for Laurie Goldstein. So I think it's a little difficult for us to really forecast that because we make our on-air requests on a monthly basis to our talent and the assumption is they're going to do it. But it's been complicated since coming out of COVID. Talent became accustomed to doing remote shows from places where they were very comfortable to having to go back into studio, which requires travel. We're doing everything we can to get them back in studio or lean more into backup guests that are perhaps a little, a little closer to QVC and HSN studios.
Michael Kupinski: And a couple of quick questions here. Can you talk a little bit about -- I know that there were some start-up costs to get Christie Brinkley up and running. And I was just wondering how much of that cash do you think that will be allocated towards start-up for additional brands, can you just kind of give us a sense of that? And then maybe give us a sense of how much cash you currently have right now because since we're already kind of closed on the next quarter, just wondering if you can kind of give us an update on that as well?
Robert D'Loren: So in terms of cash required for brands that are launching, Christie launches next month, all of the start-up costs there have been incurred. We have a small brand that we're launching on HSN this year. There were really no start-up costs associated with that one because the designer himself is doing all of the lifting on design with a third party vendor that we signed him to. So no real uses there. I think Jim can give you current position on cash and available working capital, which is all receivables from good sources. Jim, do you have that number handy?
Jim Haran: We'll be at approximately $3 million of cash, we have our collections is for the first quarter coming in now. So we figured the balance for cash look pretty similar to what it was at 12/31.
Michael Kupinski: And then can you -- just another question on Christie. How should we benchmark the success for Christie's products? Do you have any goals, I mean can you outline those for us again? And if you've already talked about those, I'm sorry, but maybe you can remind me what your plans for Christie and what your opportunity for revenue might be from that?
Robert D'Loren: So the plan, there are contractual guaranteed receipt minimums with HSN for both the Christian Siriano and the Christie Brinkley brand. This year, we're forecasting in the $7 million range, maybe a little more for Christie depending on distribution outside of HSN. Christie's not an exclusive to them. But then there's a significant bump up next year under the agreement for the minimum at HSN. And we do think that Christie has great potential, both on HSN and outside of HSN. So we would expect that business to maybe double going into next year, if not more.
Michael Kupinski: And then just final question. How do we benchmark the success on ORME? Can you kind of give us like some parameters of what you might look for in terms of whether it’d be subscribers or how should we benchmark your -- the opportunity there going forward?
Robert D'Loren: The key metrics are a number of vendors on board and number of users on the app. Those are the key metrics, because that's how the company is going to be valued and that's what I would look at from quarter-to-quarter.
Michael Kupinski: And Bob, do you have certain benchmarks like by the end of the year what you're anticipating in terms of the number of vendors or number of users? I mean, anything that you can share with us at this point?
Robert D'Loren: No, I really need ORME to give that to us. And I mean there are company goals, we're being very selective of the types of brands that come on to ORME. We could load a lot small vendors on but that's not really what ORME is targeting. We're targeting bigger brands, household names, brands that are in better and premium department stores and then, of course, with good brands and great product, then more people will participate.
Operator: Our next question comes from Anthony Lebiedzinski from Sidoti & Company.
Anthony Lebiedzinski: It's Anthony Lebiedzinski from Sidoti. So yes, a nice job with lowering your expenses certainly. Do you think there could be some additional expense efficiencies that you can gain or do you think you're pretty much tapped out as far as what you couldn't do as far as expenses going forward here?
Robert D'Loren: So we're looking for a little more, Anthony. We have been saying 14 but now with the savings on the lease with the whole subleasing of the 30,000 feet we were in moving into 12,000 square feet, which is perfect. It's a really beautiful live stream studio. We cut some additional expenses beyond the 14 and we're looking for a little more. So we want to operate as lean as we can. And we'll know in the next quarter or so if we can take a little more out of it.
Anthony Lebiedzinski: And then in terms of the various different initiatives with the different licensing partners, you spoke about Christie Brinkley, obviously, G-III, you announced last year. I guess if you could just kind of like go over like as far as which ones you think will be the most impactful kind of go over that in terms of how you think that's going to contribute to your top and bottom line?
Robert D'Loren: So clearly, Halston will lead that with the G-III license. But as you know, they're just launching this fall and the only information we really have on how they're doing is what they've been saying on their earnings calls. And we're assuming that we will hit the maximum under that license over the next year or two and that would be $8 million per year, most of which would drop to the bottom line. So that will be driving top and bottom line EBITDA. And then C. Wonder is doing beautifully for us in its first nine months. In the launch in '23, it did $13.5 million on HSN, plan for this year is $25 million approximately. The commitment for next year is $50 million. And we are now working on category extensions on C. Wonder. So that brand is doing well and has strong growth potential for us. We do think that Christie will ramp up as fast. Christie is loved by everyone in America. She has a great social media following. And almost any women over 45, we stopped them on the street and ask them to name three top fashion models, that name would come up and she is trusted and loved. So we think it has similar potential if not more outside of HSN in [Indiscernible] quarter than perhaps C. Wonder.
Anthony Lebiedzinski: And then, Bob, you also mentioned that you expect to be profitable this year. Just wanted to see if you could clarify that. Did you expect to be profitable for the full year or just part of the year? And are you talking about EBITDA positive or net income positive?
Robert D'Loren: EBITDA positive, and that will start Q2, Q3, Q4, and we expect to pick up from the Halston license as G-III begins shipping in Q3 and 4.
Operator: Next question comes from Howard Brous from Wellington Shields.
Howard Brous: Robert, first of all, congratulations on the transformation of the business. It's been a spectacular job, and we do thank you. 2024 is a transitional year. Everybody's been talking about what's going to start and when it's going to start. But effectively, when you look at 2025, the estimates on the Street of EBITDA are almost $10 million. The company's stock is selling for less than one to three quarter times EBITDA. What are your thoughts?
Robert D'Loren: Well, one, it's a very low EBITDA multiple, particularly when you think of selling Isaac for 8 times EBITDA contribution. And from an asset value perspective, Howard, it's incredibly low given that we sold Isaac for 6 times royalties and that's the going rate for royalties. The going rate is anywhere, say, from a low 5 to a high of 8. 6 is a very common multiple with $15 million of top line royalties as a round number for '24 growing. It implies a $100 plus million value against $5 million of debt. So I think we're undervalued.
Howard Brous: Let me skip to ORME, what's going on with ORME, marketing and interest. You've mentioned it during the call but I'd like for you to shed some more information.
Robert D'Loren: So we onboarded our seven first vendors, premium denim company, actually two of them, and some premium beauty brands as well as some of our own brands. And we've been doing beta testing right up through today, taking little bugs out of the technology. And ORME is getting ready to launch a very significant PR campaign and digital marketing campaign. ORME has begun hiring influencer recruiters. They started this week and they're reaching out to influencers around the country to get them on board. And then the goal is now to onboard some additional big vendors because each time we onboard a vendor, Howard, we want to debug it before they start the e-mail campaigns to their customers. In week one, we had 1,000 new users onboard the app with no e-mail campaigns. It was just almost word of mouth. And all of that is about to start. So we are excited about where we are with ORME, excited about where the tech is. It is almost completely bug-free, which is amazing. We do a lot of beta testing before we put anyone on it, obviously. But you always find things when a new sets of eyes start playing around in technology, particularly in apps.
Operator: As of right now, it seems like we don't have any questions. I'd now like to hand back over to the management for their final remarks.
Robert D'Loren: Ladies and gentlemen, thank you for your time this evening. We greatly appreciate your continued interest and support in Xcel Brands, as always, stay fit, eat well and then be healthy. Good night.
Operator: Thank you for attending today's call. We hope you have a wonderful day.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.