SANTA CLARA, Calif. - Pure Storage (NYSE:PSTG), a company specializing in advanced data storage technologies and services, has announced significant updates to its partner program.
The initiative aims to enhance partner experiences and drive empowerment, scale, and preference, with a focus on the subscription economy. This move comes as subscription services increasingly contribute to Pure Storage's revenue, now accounting for nearly half of the company's earnings.
The program updates are designed to reflect Pure Storage's service-led strategy and to support partners' business growth in the as-a-Service era. The transformation includes a new predictable pricing model for partners, tools for independent quoting, streamlined auditing and reporting, and enhanced partner intelligence tools.
These changes are expected to increase partner profitability, introduce greater automation, and provide a more cohesive experience across the partner platform.
Wendy Stusrud, VP of Global Partner Sales at Pure Storage, emphasized the company's commitment to a partner-led approach and the importance of empowering partners to deliver innovative storage solutions worldwide. She stated that the program evolution is geared towards enabling partners to drive more value and impact as they meet the dynamic global technology needs of today.
Pure Storage has been recognized for its efforts in the industry, including being named a 5-Star Data Storage Vendor in the 2023 CRN Partner Program Guide and an Enterprise Network Storage Hardware Category Winner in the 2023 CRN Annual Report Card. The company has also been acknowledged as a leader in the 2023 Gartner (NYSE:IT) Magic Quadrant for Primary Storage and for Distributed File Systems & Object Storage.
This announcement is based on a press release statement from Pure Storage.
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