By Dhirendra Tripathi
Investing.com – Electronic Arts stock (NASDAQ:EA) rose 4% on Thursday as it agreed to put more of its video games on GeForce Now, Nvidia's (NASDAQ:NVDA) Cloud gaming service to target a wider audience.
Nvidia traded 1.3% higher.
The initial set of Electronic Arts games is streaming today in more than 70 countries, an Nvidia note said.
This means players who may not have a gaming PC or have devices like phones, tablets and chrome books which are not compatible will be able to stream the games and play them online.
To begin with, the video games publisher has put Battlefield 1 Revolution, Mirror's Edge Catalyst, Unravel Two, Dragon Age: Inquisition and Apex Legends on GeForce.
Electronic Arts will have access to more than 12 million gamers due to the tie-up. Collectively, over 20 million hours of gameplay are streamed each month via GeForce NOW, from 30 data centers in more than 70 countries, Nvidia said in a note.
GeForce NOW is connected to Steam and Epic Games stores. No additional development work or porting is required of developers, while gamers get access to titles from their library without having to purchase the games again.