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Skechers launches new artist series with Vexx designs

Published 2024-02-22, 09:20 a/m
© Reuters.
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LOS ANGELES - Skechers U.S.A., Inc. (NYSE:SKX) has unveiled its latest collaboration, the Skechers x Vexx collection, as part of its Visual Artist Series. The collection features the distinctive doodles of digital artist Vexx on a range of footwear, apparel, and accessories for both men and women. This partnership marks the third capsule in the series, following previous collaborations with artists Jen Stark and Ricardo Cavolo.

Vexx, whose real name is Vince Okerman, is known for his vibrant and detailed characters inspired by cartoons, pop culture, and artists like Keith Haring. The Belgian-based artist gained prominence through social media, boasting over 3.8 million followers across platforms such as YouTube, Instagram, and TikTok. His work has been showcased in galleries across Beijing, New York, Milan, Brussels, and Los Angeles, and has been featured alongside notable artists in Amsterdam's Moco Museum.

Michael Greenberg, president of Skechers, praised Vexx as a "teen prodigy, social media icon, [and] creative force," noting that his designs have attracted a wide audience, from collectors to cultural institutions. The Skechers x Vexx collection is anticipated to resonate with consumers, much like Vexx's work in other mediums.

The limited-edition Skechers x Vexx offering is available at select Skechers retail stores in North America and Europe, through Skechers' website, and in other global fashion markets.

Skechers, a Fortune 500® company headquartered in Southern California, offers a diverse range of lifestyle and performance products. The brand is known as The Comfort Technology Company® and distributes its collections in 180 countries and territories through various channels, including department and specialty stores, digital stores, and approximately 5,170 company- and third-party-owned retail stores.

This announcement is based on a press release statement.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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