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Apple leads US brands with $516.6 billion value

EditorFrank DeMatteo
Published 2024-06-05, 09:08 a/m
© Reuters.
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NEW YORK - Apple Inc (NASDAQ:AAPL). has emerged as the most valuable U.S. brand in 2024, with a brand value of $516.58 billion, according to data sourced from Brand Finance and analyzed by QR Code Generator PRO S.L. The tech giant's lead is significantly ahead of Microsoft (NASDAQ:MSFT), which holds the second spot at $340.44 billion, and Google (NASDAQ:GOOGL) in third with a brand value of $333.44 billion.

The top ten most valuable U.S. brands showcase a dominance of technology companies, with Tesla (NASDAQ:TSLA) rounding out the list at a brand value of $58.27 billion. Apple's position at the top is bolstered by the iPhone, its flagship product, which generated $45.963 million in revenue between January and March 2024 alone. Microsoft's valuation is underpinned by its status as the largest software company by market capitalization, reaching $3.20 trillion in 2023.

Amazon (NASDAQ:AMZN), the world's largest e-commerce business, took the fourth spot with a brand value of $308.93 billion, followed by Walmart (NYSE:WMT), the world's largest retailer by revenue, at $96.84 billion. Facebook (NASDAQ:META), with 3.1 billion users worldwide, is valued at $75.72 billion. Verizon (NYSE:VZ), Instagram, Starbucks (NASDAQ:SBUX), and Tesla complete the list of top ten brands, with values ranging from $71.75 billion to $58.27 billion.

Marc Porcar, CEO of QR Code Generator PRO S.L, commented on the findings, highlighting the tech sector's dynamism and growth, which has attracted significant investor interest and driven high valuations. He also noted the importance of strong brand recognition, quality, reach, and customer-focused strategies contributing to the success of these brands.

The study included the top 51 U.S. brands and based the brand value on factors such as brand strength, equity, performance, and sector-specific royalty rates. The brand values represent calculations distinct from market capitalization, focusing solely on the intrinsic value of the brand itself.

This news is based on a press release statement and provides an overview of the current landscape of brand values among leading U.S. companies.

In other recent news, Apple has been the focus of positive analyst projections. Citi has maintained a Buy rating and a $210.00 price target for Apple's shares, emphasizing the company's potential in the artificial intelligence (AI) landscape. Citi underlined Apple's unique edge in AI, attributing it to the integration of its hardware, software, and services. This foundation, coupled with a vast user base, is seen as a strong basis for Apple to leverage AI technologies. Citi also highlighted Apple's reputation for prioritizing privacy as a significant advantage in the era of generative AI models.

In parallel, Evercore ISI has maintained an Outperform rating and a solid $220.00 stock price target for Apple, following an increase in App Store revenue growth. The App Store's revenue growth rate rose to 12% in May, surpassing April's 9% growth rate, despite potential hurdles from the EU's Digital Markets Act. The sustained growth trajectory has pushed App Store's June-quarter revenue ahead of initial projections, potentially signaling an upside to the consensus growth estimate of 11% for Apple's broader Services sector.

Lastly, Nvidia Corporation (NASDAQ:NVDA) is making strides in the technology sector, emerging as the top gainer in market capitalization among global companies for May. The chipmaker's valuation soared to $2.69 trillion, representing a nearly 25% increase within the month, largely due to a robust revenue forecast that underscored the heightened demand for AI-driven chips. Nvidia's market capitalization surge has also been amplified by the announcement of an upcoming stock split that has stirred investor excitement.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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