MEMPHIS, Tenn. - Frontdoor, Inc. (NASDAQ: FTDR), a leading provider of home service plans, has entered an exclusive agreement with Moen, a prominent North American faucet brand, to install the Flo Smart Water Monitor and Shutoff systems in California. This initiative is part of a collaboration with home insurance providers, responding to new requirements for shut-off valves in the state.
The partnership, effective since June 7, leverages Frontdoor’s network of independent plumbing contractors to distribute Moen's smart water technology, which is designed to reduce residential water damage insurance claims. Jeff Barnes of Moen cited that the Flo system could potentially decrease the frequency of water damage claims by up to 96%.
Frontdoor’s Chief Revenue Officer, Kathy Collins, expressed enthusiasm about the agreement, highlighting the significant revenue opportunities in California and the potential for expansion into other states. Collins also noted that the installation program is expected to reach thousands of installations monthly once fully operational.
In addition to installation services, California customers purchasing the Flo system will receive a complimentary one-year Frontdoor Unlimited membership. This membership offers unlimited expert video chats, access to vetted professionals, exclusive HVAC pricing, and other maintenance benefits through the Frontdoor app.
The partnership between Frontdoor and Moen aims to provide a proactive approach to leak detection and water management for homeowners. If a leak is detected, customers can receive immediate assistance through the Frontdoor app during business hours or schedule in-person service when necessary.
This collaboration is based on a press release statement and represents a strategic move by Frontdoor to integrate smart home technology into its home warranty and maintenance solutions. The company’s goal is to transform how homeowners maintain and repair their most valuable asset, their home, by connecting them with technology and professional expertise.
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