NEW YORK - Integral Ad Science (Nasdaq: IAS), a prominent media measurement and optimization company, has partnered with Pinterest (NYSE: NYSE:PINS) to offer advertisers enhanced transparency and brand safety for their campaigns on the social platform. The AI-driven Total Media Quality (TMQ) Brand Safety and Suitability product from IAS is set to provide third-party insights in line with the Global Alliance for Responsible Media (GARM) standards.
With the TMQ for Pinterest, advertisers can expect a comprehensive analysis of their campaign content, including a frame-by-frame review that combines image, audio, and text signals. This level of scrutiny is designed to ensure that ads are placed in appropriate environments, thereby protecting brand integrity and potentially increasing engagement on Pinterest.
The TMQ product also offers campaign-level measurement tools, offering daily reports on brand safety pass rates, viewability rates, time-in-view, and more. These metrics aim to confirm that ads are not only reaching the intended audience but doing so in a brand-safe context.
This new feature is now available in 39 countries and across 40 languages, reflecting the global reach of the partnership. The initiative underscores both Pinterest's commitment to creating a positive, shoppable platform for consumers and IAS's mission to set the benchmark for trust and transparency in digital media quality.
IAS's ongoing collaboration with Pinterest began in 2023, providing Viewability and Invalid Traffic (IVT) Measurement for display and video inventory. With the addition of Brand Suitability Measurement on the horizon, the partnership is poised to offer a more robust suite of advertising quality metrics.
The information in this article is based on a press release.
In other recent news, Integral Ad Science (IAS) has been making significant strides in both its technological advancements and financial performance.
The global media measurement and analytics company announced a partnership with social platform Reddit, aimed at offering advertisers enhanced campaign quality insights. This collaboration introduces IAS's Total Media Quality product suite to Reddit, providing independent metrics for brand safety, viewability, and invalid traffic measurement.
In addition to this partnership, IAS has introduced a deepfake detection tool designed to ensure brand safety for advertisers by preventing ads from appearing alongside synthetic content. This tool is part of IAS's broader efforts to combat misinformation and maintain brand integrity.
On the financial front, IAS exceeded its first-quarter expectations, reporting an 8% revenue increase to $114.5 million, driven by robust demand for its products on social media platforms. The company's adjusted EBITDA for the quarter was $33.1 million, reflecting a 29% margin. Following these promising results, IAS raised its full-year revenue forecast to between $533 million and $541 million, with adjusted EBITDA expected to fall between $174 million and $180 million.
Amidst these developments, Truist Securities maintained its Buy rating on IAS shares, citing strong demand trends that are expected to boost the company's revenue growth. This endorsement is based on the company's potential to continue benefiting from a relatively favorable competitive environment.
InvestingPro Insights
Integral Ad Science (IAS) has been making strides in enhancing brand safety and measurement for advertisers, and their financial metrics reflect a company experiencing growth amidst market challenges. According to real-time data from InvestingPro, IAS has a market capitalization of $1.5 billion. The company's revenue growth over the last twelve months as of Q1 2024 stood at 13.55%, indicating a steady upward trajectory in its financial performance.
An InvestingPro Tip highlights that IAS is expected to see net income growth this year, which suggests that their partnerships and product offerings, like the one with Pinterest, could be contributing positively to their bottom line. Furthermore, another tip indicates that IAS operates with a moderate level of debt, which can be a sign of prudent financial management and stability, potentially reassuring investors and partners of the company's financial health.
Investors interested in IAS should note that the stock has experienced significant price volatility, with a 52-week price return decrease of 52.08%. This could be a point of consideration for those looking at the long-term value and stability of their investments.
For those seeking additional insights, InvestingPro offers more tips that can help in making informed decisions. There are currently over 10 additional InvestingPro Tips available for IAS, which can be found at https://www.investing.com/pro/IAS. For readers looking to delve deeper into these metrics and tips, use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.
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