Tuesday, RBC (TSX:RY) Capital initiated coverage on Zeta Global (NYSE:ZETA) Holdings Corp (NYSE:ZETA) with an Outperform rating and a $20.00 price target. The firm highlighted Zeta's advantageous position to capitalize on current shifts favoring the scientific approach to demand procurement as well as the convergence of advertising and marketing technologies.
The endorsement comes as the industry increasingly prioritizes data-driven strategies and seeks more cohesive solutions for managing advertising and marketing budgets. RBC Capital sees Zeta's integrated platform as a strong fit for these evolving market needs.
According to RBC Capital, Zeta Global is poised to thrive amid the "data revolution" that is reshaping technology sectors. The company's ability to provide a unified view for ad and marketing technology expenditures is viewed as a significant competitive edge.
RBC Capital's analysis suggests that Zeta's offerings align well with the growing focus on attribution in the advertising and marketing fields. This capability is essential for companies looking to efficiently track the performance of their investments across various channels.
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