Amazon (NASDAQ:AMZN) is said to be cutting some roles at Alexa, its voice assistant unit, Reuters said in a report Friday.
Citing an email it has seen, Reuters said the move is in response to "shifting" business priorities and the tech giant's increased focus on generative artificial intelligence.
The job cuts will impact "several hundred" employees working in the company's Alexa unit, the report states, quoting the email as saying Amazon is shifting some of its "efforts to better align with its business priorities.
Amazon vice president of Alexa and Fire TV, Daniel Rausch, said in the email that the shifts are leading the company to "discontinue some initiatives."
Amazon, which is up almost 1% so far on Friday, has recently scaled back in various areas, including music, gaming, and HR roles.