Join +750K new investors every month who copy stock picks from billionaire's portfoliosSign Up Free

CHIPOTLE BURRITOS GO GREEN IN AUGUSTA, GA TO KICK-OFF GOLF'S BIGGEST TOURNAMENT

Published 2024-04-10, 09:42 a/m
CMG
-

  • Starting today through Sunday, April 14, Chipotle's restaurant in Augusta, GA will wrap guests' in-restaurant and digital burrito orders in a limited-edition green foil
  • Chipotle is officially sponsoring superfan and pro golfer Max Homa. Homa will debut the Chipotle logo on his golf bag this week

NEWPORT BEACH, Calif., April 10, 2024 /PRNewswire/ -- Chipotle Mexican Grill (NYSE: NYSE:CMG) today announced it will offer green-foil wrapped burritos at its restaurant in Augusta, GA to celebrate golf's most anticipated week of the year. Starting today through Sunday, April 14, all in-restaurant and digital burritos from Chipotle's location at 229 Robert C Daniel Jr Pkwy in Augusta, GA will be wrapped in limited edition green foil.

See here for a photo of a Chipotle burrito dressed in green: https://www.dropbox.com/scl/fi/qbvi7dh9pquq1sxphgfo5/Chipotle_Augusta_GA_April_2024.jpg?rlkey=vo1cego4eg3i5c8w1wbclmtjx&dl=0.

Chipotle x Max Homa
Chipotle is delivering a dream sponsorship to one of its longest tenured superfans in golf, Max Homa. Max's first tweet about Chipotle dates all the way back to 2013 when he famously shared, "lately people keep telling me to follow my gut. man if i followed my gut id be at chipotle all day" (see here). The 6-time winner on the tour will feature the Chipotle logo on the belly of his bag throughout 2024 and work with the brand on additional activations in the coming months.

Earlier this week, Max was one of the first fans to get their hands on a green foil burrito when he stopped by the Augusta, GA restaurant to ask the internet to roast his burrito rolling skills in similar fashion to golf fans asking Homa to roast their golf swings on X.

See the full video here: https://www.instagram.com/max.homa/p/C5lP8zjL1Oa/.

"During the week of an event, it's common to see various players at the closest Chipotle because we've become a go-to meal for pro golfers," said Chris Brandt, Chief Brand Officer at Chipotle. "We hope a stop into our Augusta, GA restaurant for a green foil burrito foreshadows a strong showing for Max and our other pro golfer superfans later this week."

Chipotle's green foil launch in Augusta, GA and partnership with Max Homa are part of the brand's Real Food for Real Athletes platform that focuses on helping athletes across all levels perform their best by providing proper nutrition through real food and real ingredients.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle had over 3,400 restaurants as of December 31, 2023, in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500 and is recognized on Fortune's Most Admired Companies 2024 list and Time Magazine's Most Influential Companies. With over 115,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit WWW.CHIPOTLE.COM.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.