Coursera Inc. (NYSE:COUR), a leading online learning platform, has reported robust financial and operational results for the second quarter of 2024. The company announced a significant increase in enrollments and new learners, with substantial advancements in its generative AI offerings. Coursera's revenue rose to $170.3 million, marking an 11% year-over-year increase. The outlook for the full year remains positive, with the company reiterating its revenue and Adjusted EBITDA projections.
Key Takeaways
- Coursera achieved over two million enrollments in its generative AI catalog.
- Nearly seven million new learners joined the platform in Q2, one of the highest quarterly increases since 2020.
- The company launched a record number of Professional Certificates in collaboration with industry giants like Google (NASDAQ:GOOGL) Cloud, IBM (NYSE:IBM), Meta (NASDAQ:META), and Microsoft (NASDAQ:MSFT).
- AI-powered innovations such as Coursera Coach and Course Builder have been introduced, enhancing the learning experience.
- Coursera expects Q3 revenue to range between $171 million and $175 million.
- Strategic investments in generative AI content production are anticipated to yield higher margins through revenue-sharing agreements.
- The company is holding cash in reserve for strategic initiatives, including potential mergers and acquisitions.
Company Outlook
- Coursera reaffirms its full-year 2024 outlook for revenue and Adjusted EBITDA.
- For the third quarter, revenue is projected to be between $171 million and $175 million.
- The company plans to continue launching professional certificates and expanding its Degree and Enterprise segments.
Bearish Highlights
- There is uncertainty around the North American consumer segment's full recovery.
- Demand for new titles remains unclear.
- The government segment faced challenges, with some deals lacking budget persistence, affecting net revenue retention.
Bullish Highlights
- Coursera's partnership with Microsoft aims to harness the potential of generative AI for global education and skilling.
- Positive consumer conversion rates have been observed, particularly with the launch of job-specific credentials.
- The Degree segment shows signs of success with pathway degrees receiving credit recommendations from recognized accreditation bodies.
Misses
- The company incurred a $3.4 million charge related to an M&A transaction that did not close.
- No updated guidance was provided for the medium-term growth rates for degrees.
Q&A Highlights
- Coursera addressed revenue deceleration in Q3 and expects re-acceleration in Q4 due to new product and content introductions.
- The company is actively pursuing M&A opportunities, with significant costs incurred in Q2.
- Coursera is navigating changes in the online degree market with a cautious and thoughtful approach.
Coursera's second quarter of 2024 has set a positive trajectory for the company, with a strong focus on expanding its AI offerings and professional certifications. While some challenges persist, particularly in the government segment and the uncertainty in the North American market, the company's investments in content production and strategic cash reserves for growth opportunities position it to potentially benefit from the evolving educational landscape. With a commitment to making education more accessible through AI and partnerships, Coursera continues to target a wide audience and aims for a net renewal rate of 120%. The company's efforts to diversify and focus on successful use cases suggest a strategic approach to sustaining growth and adapting to market demands.
InvestingPro Insights
Coursera Inc. (COUR) has been navigating through a transformative period, and recent data from InvestingPro provides a multifaceted view of the company's financial health and market performance. With a market capitalization of $1.16 billion, Coursera is positioning itself as a significant player in the online education sector. The company's aggressive share buyback program, as highlighted by an InvestingPro Tip, signals confidence in its own value proposition and future growth prospects.
InvestingPro Data underscores Coursera's robust revenue growth, with a 19.28% increase in the last twelve months as of Q1 2024. This aligns with the company's reported rise in enrollments and new learners for the second quarter. Additionally, the strong gross profit margin of 52.03% during the same period suggests that Coursera is effectively managing its cost of sales, which could contribute to future profitability.
Another InvestingPro Tip indicates that Coursera holds more cash than debt on its balance sheet, providing it with a solid foundation to pursue strategic initiatives, such as mergers and acquisitions, without compromising financial stability. This is particularly relevant given the company's reserve of cash for potential growth opportunities, as mentioned in the article.
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Full transcript - Coursera (COUR) Q2 2024:
Operator: Ladies and gentlemen, thank you for standing by, and welcome to Coursera's Second Quarter 2024 Earnings Call. At this time, all participants are in a listen-only mode and please be advised that this call is being recorded. After the speakers prepared remarks, there will be a question-and-answer session. [Operator Instructions] I'd like to turn call over to Cam Carey, Head of Investor Relations. Mr. Carey, you may begin.
Cam Carey: Hi, everyone, and thank you for joining us for Coursera’s Q2 2024 earnings conference call. With me today is Jeff Maggioncalda, Coursera's Chief Executive Officer; and Ken Hahn, our Chief Financial Officer. Following their prepared remarks, we will open the call for questions. Our earnings press release, including financial tables was issued after market close and is posted on our Investor Relations website located at investor.coursera.com where this call is being simultaneously webcast and where versions of our prepared remarks and supplemental slides are available. During this call, we will present both GAAP and non-GAAP financial measures. A reconciliation of non-GAAP measures to the most directly comparable GAAP measure can be found in today's earnings press release and supplemental presentation on our investor relations website. Please note, all growth percentages refer to year-over-year change unless otherwise specified. Additionally, all statements made during this call relating to future results and events are forward-looking statements based on current expectations and beliefs. Actual results and events could differ materially from those expressed or implied in these forward-looking statements due to a number of risks and uncertainties, including those are discussed in our earnings press release, supplemental materials and our most recently SEC filings. And with that, I'd like to turn it over to Jeff.
Jeff Maggioncalda: Thanks, Cam and good afternoon, everyone. It’s great to be with you all. I’m pleased to share that we delivered a solid set of operating and financial results as we execute on our growth initiatives. We surpassed more than two million enrollments in our generative AI catalog of courses, credentials, and hands-on projects. We welcomed nearly seven million new learners to our platform, one of our highest quarterly increases since 2020. We launched more entry-level Professional Certificates in any single quarter in our history, in fact, more than the entirety of 2022 with new titles coming from leading partners like Google Cloud, IBM, Meta, and Microsoft. We have made significant strides in introducing and enhancing AI-powered product innovations, including Coursera Coach, Course Builder, GenAI Academy for Teams, and a new suite of academic integrity features. And importantly, we are reaffirming our full year 2024 outlook ranges for revenue and Adjusted EBITDA. Now, I’d like to begin with a brief overview of how the landscape is evolving before focusing on how we are executing to address the evolving opportunity in education. As we’ve discussed, Coursera’s platform sits at the intersection of several long-term, secular trends. The digital transformation of every institution in our society. The urgent need for skills development. And the evolution of higher education to better meet demands of a changing economy, shifting demographics, and the globalization of talent. Navigating these trends is not an easy task. As the generative AI revolution unfolds, individuals are anxious about displacement and job security and businesses are struggling to adapt. And we see this outlined in almost every study to date. Microsoft and LinkedIn recently published their 2024 Work Trend Index Annual Report. They found that nearly 80% of leaders agree that their company needs to adopt AI to stay competitive, but 60% worry their organization’s leadership lacks a plan and vision to implement AI. And these dynamics are affecting their talent strategy. 66% of leaders say they wouldn’t hire someone without AI skills. And 71% said that they’d rather hire a less experienced candidate with AI skills than a more experienced candidate without them. That leads to the second trend. We need for skill development. In June, we published Coursera’s sixth annual Global Skills Report, drawing on data and insights from our global learning community. Several of the key findings reaffirm the Microsoft report. First, AI literacy has emerged as a global imperative, and employees are not waiting for their employers to catch up. Recent trends in our learner demand demonstrate how they are taking skills development into their own hands, for example, in 2023, our generative AI content saw one enrollment per minute. In 2024, it has quadrupled to four enrollments per minute. Second, learners are increasingly turning to industry micro-credentials to gain essential digital skills for jobs. And third, regional skill adoption is not occurring at an equal pace, with countries facing the risk of being left behind. Access to a more affordable, relevant, and flexible system of higher education can help ensure that anyone, anywhere has equal access to the skills, credentials, and job opportunities to compete in our fast-changing world. And this brings to me the final trend, the transformation of higher education. Academic institutions acknowledge their need to evolve. In June, we convened nearly 100 higher education leaders from over 20 countries, including campus and government customers, as well as university and industry partners at our headquarters for our annual Future of Higher Education Summit. We asked them what was their institution’s biggest challenge in the coming year, and there were three top responses that focused on, one, modernizing curriculum to meet the needs of learners. Number two, adapting quickly to emerging skill demands from employers. And number three, embracing new technology to bolster their teaching and learning. As university decision-makers, workforce development leaders, and industry experts, their feedback continues to reinforce my conviction in our vision for the future of higher education. The strategic assets that differentiate our ecosystem with quality and trust. And the global need for a platform like Coursera. Now, let’s discuss how we are executing on this vision with recent progress across each of Coursera’s platform advantages. The first advantage is our educator partners and the premium credentials that they create. When Coursera’s founders put their first course online, the global receptivity they experienced was driven by two important elements. First, Andrew and Daphne were professors at Stanford University, a trusted institution with global authority and brand recognition. And second, they provided expertise and skills development in emerging technologies that were desired by the labor market. Over a decade later, the same value proposition continues to power Coursera’s content engine with many of our educator partners focused on ensuring equitable access to critical skills in order to thrive in today’s digital economy. Across our catalog from short hands-on projects to longer forms of study and credentials, including a new degree from Clemson University, generative AI is being infused into the curriculum so that every learner, no matter the stage of their journey, can acquire the skills necessary and the branded credentials necessary to acquire, retain, and advance their career. Now, let’s discuss highlights for several of our recent announcements, starting with the entry-level Professional Certificates. It was a record quarter for our content engine. In Q2, we added 15 new certificates from leading technology brands like Google Cloud, IBM, Meta, and Microsoft. The programs are designed for learners looking to start or switch into high-demand careers like cloud support, cybersecurity, data analyst, JavaScript developer, product manager, project manager, and many more. We now offer more than 60 entry-level Professional Certificates, with a strong pipeline of additional titles coming later this year. But our efforts to enhance this catalog are not solely focused on new launches. Recently, we announced that eight certificates from IBM, Meta, and Microsoft have been upgraded with job-specific, generative AI content. This is the start of a broader initiative to enhance our existing certificate catalog, ensuring that these credentials keep pace with transforming job roles and emerging skill requirements. As the industry experts that develop and deploy these technologies, our partners are uniquely positioned to help individuals navigate a rapidly evolving labor market and ensure businesses are equipped with the tools and training to transform their technology and their talent. And we are leveraging new capabilities, like Course Builder, to dramatically reduce the time and cost of content production, without sacrificing quality. Next, we now have more than 250 generative AI courses and guided projects. Short-form content plays an important role in introductory learning, as well as rapid skills development. However, we know that individuals and institutions also value longer forms of study to build a deeper level of expertise, earn academic credit with verified learning, and critically important, stand out to employers in order to retain or secure a job. This is the value of a branded credential. Our generative AI catalog started with high-quality, short-form content, but we are excited about a growing selection of generative AI credentials that can create more value for our learners and Enterprise customers. Recently, we announced several new Specializations and certificates from top partners like DeepLearning.AI, Vanderbilt University, the University of Michigan, and the University of Colorado Boulder. Additionally, we launched the third pillar of our GenAI Academy offering, GenAI for Teams. Our earlier programs focused on foundational AI literacy for all employees, as well as executive education to help leaders formulate an AI strategy. But GenAI for Teams curates the use of generative AI to specific job roles and functions, offering real-world applications and secure, hands-on practice right inside the courses. We are starting with the Software and Product, Data, and Marketing teams, as these functions are estimated to have outsized initial benefits from the innovation unlock and productivity gains created by integrating generative AI into their daily operations. Individuals and institutions are looking to harness the potential of emerging technologies and these new course offerings are the initial stages of a strategic initiative to help our educator partners create a broad portfolio of generative AI credentials. We are creating a leading destination for learners looking to discover, develop, and demonstrate generative AI skills for career advancements and for businesses looking to transform their talent. This brings me to our second major advantage, the global reach of our platform. As I referenced earlier, we added nearly seven million new registered learners, growing our global base to 155 million by the end of June. We grew the number of Paid Enterprise Customers by nearly 20% to over 1,500, with recent additions coming from all verticals, especially businesses. And to serve the broad needs of our rapidly expanding ecosystem, we continue to invest in our platform’s third advantage, which is product innovation. Our innovation efforts continue to be focused on how we can uniquely leverage generative AI across our platform, including content, data, technology, and marketing. For today’s updates, I’d like to start with Coursera Coach. Earlier this month, we were pleased to announce the general availability of Coach for our paid Consumer learners and all Enterprise Customers. We also unveiled an updated visual identity for Coach, along with a redesigned, more integrated user experience. As a reminder, Coursera Coach is our interactive, AI-powered guide that is tailored to learners’ unique goals and anchored in the expert content on Coursera. To date, Coach has been used by more than 700,000 learners and can currently respond in 21 languages, supported by the underlying large language models. Today, Coach enables learners to ask questions to clarify material and stay on track. Summarize key takeaways for better note-taking. Practice for quizzes and tests to solidify knowledge and identify gaps. And explore how their learning aligns with current or future career goals. In the future, we expect Coach will play an increasingly prominent role throughout Coursera’s platform, from personalized learning and discovery, to career counseling and guidance. Next is Course Builder, which we introduced to our Enterprise customers earlier this year. Our AI-assisted authoring tool allows any business, government, or campus customer to easily and quickly produce high quality courses at scale. Additionally, Course Builder can blend learning modules from our catalog of university and industry partners with internal content, training, and expertise in order to create custom, private courses that are tailored to the unique needs of each organization. We have a number of enhancements planned for the coming quarters, but I am excited about the positive early feedback we are receiving from the nearly 100 institutions that have started using Course Builder. And for my final product update, I’d like to discuss our recent advancements in AI-powered academic integrity. Online learning has become a powerful tool for institutions to better prepare students for a rapidly changing world, and it plays an important role in both affordability and accessibility. However, universities must ensure that it meets the rigorous standards required for academic credit. While generative AI introduces new risks for student misconduct and cheating, it also provides unprecedented opportunities for universities to enhance academic integrity at scale. Our platform is utilized by universities in several ways, as educator partners, Campus customers, and Degree providers, which is why I was particularly excited to announce a new suite of generative AI-powered features designed to help scale assessment creation and grading, strengthen academic integrity, and enhance learning and evaluation. The features include broad capabilities like AI-assisted grading, assessment generation, automated peer review, proctoring, plagiarism detection, viva exams, and more. This launch builds on our recent recognition as the first online learning platform to receive the American Council on Education’s Authorized Instructional Platform designation, helping ensure student outcomes genuinely reflect their effort, mastery of course material, and their skills. These are major steps in protecting the reputation and value of online learning and industry micro-credentials, making it easier for universities to recognize them for academic credit and for employers to validate a candidate’s qualifications for employment. It also helps individuals and institutions everywhere benefit from trusted, verified learning on Coursera. To wrap up my opening remarks, a reminder of the most important initiatives we are focused on in the second half. First, we are broadening our catalog of entry-level Professional Certificates, including new launches and upgrades to existing titles. Second, we’re focused on growing our Enterprise segment, helping our business, government, and campus customers keep pace with generative AI and labor market demands. And third, we’re focused on scaling our Degree programs with a focus on flexibility, affordability, and credit pathways from our Consumer catalog. Finally, we are investing in product innovation that can deliver more value and a differentiated experience for the millions of learners coming to Coursera every quarter. I’d like to now turn it over to Ken. Ken, please go ahead.
Ken Hahn: Thank you, Jeff and good afternoon, everyone. I am pleased to report solid second quarter results for Coursera. In Q2, we generated total revenue of $170.3 million, which was up 11% from a year ago. Our platform’s ability to address the diverse needs of customers around the world, from individual learners to large institutions continues to serve us well as we navigate the trends reshaping higher education. In addition to providing a broad, global lens, this approach allows us to target our growth opportunities with a common set of assets and shared investments, including content, product, data, and marketing. And this creates operating leverage in our model, which we continue to demonstrate with the strong bottom-line and free cash flow performance we delivered once again this quarter. Please note that for the remainder of this call, as I review our business performance and outlook, I will discuss our non-GAAP financial measures, unless otherwise noted. For the second quarter, gross profit was $92.3 million and a 54% gross margin, up from 53% in the prior year. Total operating expense was $86.8 million, or 51% of revenue, an improvement of percentage points from the prior year period on continuing operating discipline in our R&D and G&A functions. Net income was $13.8 million, or 8.1% percent of revenue and Adjusted EBITDA was $10.4 million, or 6.1% of revenue. While we do not optimize for EBITDA in any single quarter, our first half performance has continued to demonstrate the leverage inherent in our model and provided us with a strong start toward achieving our 2024 Adjusted EBITDA margin target of approximately 4%. Now, let’s discuss cash performance. We generated strong free cash flow of approximately $17 million which I’ll remind you is inclusive of more than $2 million in purchases of content assets, which we now treat similarly to the other categories of capital expenditures, effectively lowering our free cash flow computation. As Jeff mentioned, partner receptivity to this type of strategic content arrangement has been exciting, particularly due to the important role we believe trusted brands and verified credentials will play in the future of learning, skills development, and career advancement. Moving to the balance sheet. In Q2, we repurchased 2.7 million shares of our common stock for approximately $31 million, excluding commissions. This was inclusive of the $16 million we bought back in April, which I discussed on our prior call, as well as the remaining $15 million we expected to complete in the weeks that followed. This resulted in us ending the quarter with approximately $709 million of unrestricted cash and cash equivalents with no debt. And over the past year, we returned $95 million to shareholders through stock repurchases while preserving the primary focus of our capital allocation strategy which emphasizes growth. We believe that our strong financial position is an asset that provides resilience and strategic optionality, which is particularly valuable during a period of rapid technological change and the focus on prioritizing growth in terms of our capital allocation strategy has not changed. But we also believe it is important to address future dilution concerns of our investors, so management has recommended, with the compensation committee approval, the introduction of a price floor of $10 per share for all future employee grants, effectively limiting the number of shares issued for dollar-denominated stock based compensation. This action, along with our completed repurchase program, are a direct reflection of the value we place on shareholder equity. As we navigate near-term trends to better position ourselves for future growth opportunities, we remain focused on executing on our long-term strategy to lead our large, early, and dynamic markets. Now, let’s discuss the performance of our segments in more detail, starting with Consumer. Consumer revenue was $97.3 million, up 12% from the prior year on growth in Coursera Plus, driven by ongoing demand for entry-level Professional Certificates and generative AI courses and credentials. Segment gross profit was $52.4 million, or 54% of Consumer revenue, up from 52% in the prior year period. And our top-of-funnel activity remained robust, with approximately 7 million new registered learners this quarter, which did include a higher mix coming from regions outside of North America. I was pleased by our execution in Consumer this quarter, particularly the number of high-quality, branded credentials we launched, including several that were created under our new content production arrangements that can include more favorable revenue share economics and, in many cases, exclusivity. Moving on to our Enterprise segment. Enterprise revenue was $58.7 million, up 8% from a year ago on growth across our business, campus, and government verticals, including some signs of stabilization in the corporate learning market. Segment gross margin was $39.9 million, or 68% of Enterprise revenue, compared to 71% a year ago. As a reminder, Q2 of last year was slightly higher-than-expected due to a one-time benefit of a contract amendment with one of our educator partners, which had the effect of increasing our Enterprise segment margin by four percentage points for that historic quarter. Removing the one-time variance, Enterprise segment margin would have been up slightly year-over-year. The total number of Paid Enterprise Customers increased to 1,511, up 17% from a year ago. And our Net Retention Rate for Paid Enterprise Customers was 93% as we continue to work through some government partnerships with more transitory budgets. And finally, our Degrees segment. Degrees revenue was $14.3 million, up 14% from a year ago on growth in new students and scaling of recent programs. The total number of Degrees Students grew 19% from a year ago to 22,600. As a reminder, there is no content cost attributable to the Degrees segment, so Degrees segment gross margin was 100% of revenue. Now, onto our financial outlook. For Q3, we are expecting revenue to be in the range of $171 million to $175 million. For Adjusted EBITDA, we are expecting a range of breakeven to positive $4 million. For the full year 2024, we are reaffirming our ranges. We anticipate revenue to be in the range of $695 million to $705 million. For Adjusted EBITDA, we are expecting a range of $24 million to $28 million, maintaining our adjusted EBITDA margin annual target of approximately 4%. We have a strong record of successfully managing to the annual Adjusted EBITDA margin target we commit to at the beginning of the year and I have been pleased by our ongoing discipline, demonstrated by the strong operating leverage we delivered in the first half of 2024. I’ll now turn the call back to Jeff for closing comments.
Jeff Maggioncalda: Thanks, Ken. Increasing equitable access to high-quality learning is the reason why we were founded and it is also the reason why many leading companies choose to join us in our mission. One of these important partners is Microsoft and I’m thrilled with how our relationship continues to deepen and grow. In addition to announcing their latest certificates in May, we are thrilled to share that Coursera has partnered with Microsoft and a community organization called Women in Cloud to launch the Universal Access to Microsoft Skills Scholarship. This scholarship open to everyone provides five thousand recipients access to all Microsoft Specializations and Professional Certificates on Coursera. Learners who successfully complete a Professional Certificate through this scholarship will be awarded a complimentary voucher for the industry-recognized Microsoft certification exam. It is part of our shared commitment to providing equitable access to the essential skills and branded credentials that can empower learners to start, switch, or advance their careers while also filling critical skill gaps in the evolving economy. Generative AI can act as both a disruptor and an enabler. Whether it widens or narrows the opportunity gap depends on our ability to make education and skilling equally accessible on a global scale. Leading partners like Microsoft who are creating the next generation of technology, tools, and services that will fundamentally reshape work and the labor market more broadly are embracing their collective responsibility to harness the potential of generative AI, turning it into an engine of opportunity for everyone. We are proud of Coursera’s role and especially our partners who we work with in recognizing the importance of turning this threat into an opportunity through education. Now, let’s open up the call for questions. Thank you.
Operator: [Operator Instructions] Your first question comes from the line of Josh Bearer with Morgan Stanley (NYSE:MS).
Josh Baer: Great. Thanks for the question and congrats on the upside in Q2. I had a few or a couple on guidance for the rest of the year. One on revenue, just trying to understand why revenue would decelerate so much in Q3 and then re-accelerate back from like 4.5% growth in Q3 to double digits in Q4, just that setup as far as the seasonality there. And then on the expense side, if you could talk a little bit about what expenses were pushed from Q2 into the back half of the year and ultimately understanding how you keep the annual margin guidance in that framework, but how EBITDA margins are, why they would deteriorate so much in the back half. And like just given your OpEx base here in Q2, how can you even spend that much in the back half, like why wouldn't margins move higher? Thank you.
Ken Hahn: Great. Hi, Josh. This is Ken. With regards to the revenue, the forecast we do at an individual level across the different segments in light of product introductions, content introductions, and based on that and the significant content introductions, we release this past quarter, which we'll start to see through the rest of the year and which we expect to release during the rest of the year. It's a forecast based on this number. So that's how we came up with Q3 versus rest of the year split. As it relates to expenses and EBITDA, we beat pretty handily. As you know, this has been the cadence we've used since the day when public, in fact, since long before we were public, where we target a yearend. We have beat our annual guidance one year. We try to spend down to it to optimize for growth. It's too early to predict anything on the frontend now, but we're spending towards opportunity for the second half of the year. We won't waste money, so if we can't spend it, you'll see upside there, but it's not what we're presently forecasting. But again, it's similar to the exact same approach we've had for the last five years.
Operator: Your next question comes from Stephen Sheldon with William Blair.
Stephen Sheldon: Hey, thanks. Appreciate you taking my questions. First, I just wanted to ask what you're seeing in terms of the budgetary environment for Enterprise L&D. I think Ken in your prepared remarks in stabilization and corporate learning, and we've been hearing at least some similar commentary from a few other providers in recent months. So could you provide some more detail on what you're seeing there, and when do you think we could move beyond stabilization and back to better growth?
Jeff Maggioncalda: Yes, hey, Stephen, this is Jeff. I'll take a first crack, and then Ken, feel free to chime in. So the two markets, the regions where we've seen Coursera for Business hit the most has been in Europe and to some degree North America. And that's kind of where we're seeing some signs of stabilization. This is the case across many different variables. It's retention of contracts. It's NRR. It's bookings that are all looking a bit healthier. Hard to say exactly why, but I still think that part of what we're dealing with is hangover from COVID. When businesses closed their offices, the training budgets that were traditionally used for people in live sort of sessions, I think got shifted a bit. And we saw a little bit of the pullback of that spend out of online and back to in-person in the years following COVID reopening. And I think we're starting to see a little bit of a stabilization for that reason. We are seeing most of the stabilization that in Europe and North America, where we had originally seen most of the weakness. And to your question around when we think it might open up again, it's hard to say for sure, but this generally I think continues to evolve and take shape. My view of this is everybody knows it's important. There's a lot of risk and uncertainty. So companies are trying to figure out the right way to move it, move through it. But the technology is going to afford opportunities in different dimensions to different companies. There's definitely this question of how might a company use General AI to create value for customers? And Coursera has tried to really jump on this with language translations, with Coach, with Course Builder, with Academic Integrity. We went through a bunch of those. But in addition to using the technology to create value, and frankly, many companies are struggling to figure out how to do that in their business models, at least that's what I'm hearing, there is that productivity piece, which is to what degree can General AI unlock productivity gains? And this is going to be different based on different teams and job roles. So the role that General AI might have in making a software developer more efficient could be different than the role that General AI has in making marketers more efficient and more effective in the marketing. I think companies are just starting to see now that this technology can both create value and create efficiency. And with the GenAI Academy for Teams, we are pretty excited that we now have team -specific training from the biggest brands, Microsoft, Google, Amazon (NASDAQ:AMZN), Meta, et cetera on how to use GenAI to unlock productivity. And that is when I think we are going to start seeing budgets open up a bit more is when there is a clear ROI associated with either value create or productivity unlocked by using this technology for specific job roles. And we are pretty optimistic still that we will be one of the winners not losers because of GenAI and perhaps part of what we are seeing here in the bookings strength is some indication that GenAI is going to be a real opportunity for Coursera. Ken, anything you add to that?
Ken Hahn: No, I think it was quite thorough and exciting to be talking about it actually rebound given that this is where enterprise slowed down first a couple of years ago.
Stephen Sheldon: Yes, that is all very helpful, Jeff. I appreciate all the commentary. This is a quick follow-up. The consumer, what do you see in terms of free-to-pay learner conversion? I know that was one component that you called out that drove this slow down or expected to drop this slowdown in consumer. So is that playing out to your expectations any signs of stabilization improvement there after being dragged that you called out last quarter?
Jeff Maggioncalda: Yes, we are actually seeing a little bit better than stabilization. So it certainly has not gotten worse and we are seeing some positive indications there. Obviously, it goes hand in hand with the content launches as well. I mean, content that is valuable, new, in demand by learners, and especially, we are excited about this job specific credentials. We are getting the credential, we hope, anticipate that if learners in, especially emerging markets, are interested in winning new types of job opportunities because they know how to use GenAI, a credential will help. In developed economies like Europe, North America learning skills and having a credential that says, I know how to do my job with AI and I could do it productively and effectively, we think that will be something that becomes a real value proposition and it could also help with conversion rates. But we're excited that GenAI and the team-specific, job -specific titles and credentials will be effective in continuing to see stabilization improvement of the conversion rates.
Ken Hahn: Jeff and I might chip in that we've seen some particularly nice performance internationally and which is a little bit further to the discussion earlier with Josh on the product side, seeing C-plus growth in India promotion, some of the geo-price content. So we're starting to see the result of some of the product innovation we've had, particularly outside NAMR, because a lot of that has been focused on international.
Operator: Your next question comes from the line of Jeffrey Silber with BMO (TSX:BMO) Capital Markets.
Jeffrey Silber: That's close enough. You had mentioned in your prepared remarks about, I think you called it a new content production arrangement with potentially more favorable revenue share and potentially some exclusivity. Can we get a little bit more color, maybe some examples, and any more framework around the different economics would be great. Thanks.
Jeff Maggioncalda: Sure, Jeff. Let me talk a little bit about the strategy. Ken, you could talk about the financials and economics. So the generative AI is a big deal. The moment I touched it, I was like, this is going to change a lot of things. It's going to change jobs. It's going to change the skills required to do jobs. It's going to have impact with task automation. It's going to change the way that we learn in a far more personalized way, and it will also change the way we create content, me being like the world. So when we talk about Course Builder, we're not just talking about tools for our customers to use. These are tools that we're using internally as well. And as we look at the rate of launch of new content, it really requires a few things. First, there has to be demand in the market for these types of titles. We're seeing demand. Second, partners have to want to launch titles and credentials with their brands on them. And we're seeing, I would say, unprecedented interest among industry partners who are saying that this next wave of technology, Generative AI, is going to feel a little bit like the cloud wars, where it's not just about building the technology. It's about training people on how to use it, credentializing people who learn how to use it, and making sure that the labor markets understand who's got the skills to really take advantage of this technology. So we're seeing a lot of interest from industry partners saying we want to be training people on our foundation models. We want to do this not only in a general way, but in a job specific way. But a lot of these industry partners don't necessarily have the expertise and capacity to build out the content and the credentials in the way that we know how to. So we are basically teaming up with our partners to help them produce this content, and we are using a whole lot of Generative AI tools to do it. So it is still humans producing the content. Our partners are the ones who are branding it, but Coursera is taking on a bigger and bigger role in the production of this partner branded content. And what this does is it causes us to invest certain money that gets capitalized, and it also causes us to be able to create different economic arrangements. And maybe Ken you could talk a little bit about the resources we are putting into this as an investment, and the way that the incremental rev-share, might be different on these types of Coursera-produced partner branded titles.
Ken Hahn: Absolutely. And your description, of course, on what those represent means there are some of our best brands, right? These are important companies who we're doing this with. We don't disclose the specifics, of course, with the individual relationships, out of respect for our partners. But what we've done is we've invested in this automation, obviously, in a transaction in which we take on the production costs. We take on all the risks, which makes a lot of sense because we're the experts here. And, again, importantly, doing so with minimal out of pocket. We have some pretty significant technological capabilities now with product we've built to build this product. It makes it easy for us to invest very profitably on these. We talked about this as part of a change, actually, technically, in definition, around free cash flow a couple of quarters ago because we were including this in the free cash flow calculation, which is a negative to us. And we wanted people to understand what that was, which is a tremendous opportunity, we think, to strategically build the business and create better economics. And so we've allocated $20 million of budget this year. We spent, as I mentioned in my prepared remarks, a couple million dollars this past quarter. And it's highly attractive, both strategically and financially. So I think you will continue to hear about progress here and success.
Jeff Maggioncalda: And, Ken, any kind of way of thinking about, or I don't want to use the word guidance, but the incremental economic sharing that happens when the titles get consumed in the consumer segment?
Ken Hahn: Well, because of the relationship, of course, we have better economics from a rev share standpoint. It varies client by client, but it's pretty specific. But it is a significantly higher margin with us taking all the risk and funding entirely.
Operator: Your next question comes from Brian Peterson with Raymond James.
Brian Peterson: Thanks, gentlemen. Congrats on the strong quarter. It's nice to see the acceleration in Degrees. I know you mentioned to ramp up the new students, new partnerships. I'm curious in your level of visibility there, in any sense on how we should be thinking about the medium term growth rates for that cycle. Thanks, Jeff.
Jeff Maggioncalda: Yes, Ken. We typically give guidance at the beginning of the year. I don't know if there's anything in addition by segment that you want to say or not.
Ken Hahn: We haven't provided any updated guidance across the board. We've done that historically when we had radical changes, but I wouldn't assume anything different. Otherwise, we'd provide some guidance just to be helpful with people in their models, but nothing off the -- 10% which we reiterated last year, for the year.
Jeff Maggioncalda: Yes, and I guess what I might add, just as a little bit of texture on the segment. We have been moving more and more towards this notion of what we call pathway Degrees. The idea that you can start a college degree on Coursera in open content without you can start at any time, you don't have to go through the admissions process, it's a lot more flexible and affordable. And if you earn credit by taking the open content, then you can finish your degree faster and more inexpensively. Like, that basic model, we think, is going to be the model for a lot of degrees all around the world. So, we're excited about that model because it really plays to this whole idea that you can blend industry content with higher education, and you can do online at any time, even as you have it count towards a more structured, traditional higher education degree. So we're seeing signs in the pathway degrees strategy from learners that this is really the kind of flexibility, affordability, ROI that they're looking for, and we're going to continue to do more of that. A key enabler of this is these credit recommendations from American Council on Education and ECTS, which is the European Credit Transfer System. We have 30 certificates now that are ACE recommended, 15 which are ECTS recommended, and this really helps us unlock this pathway degree kind of opportunity.
Operator: Your next question comes from the line of Taylor McGinnis with UBS.
Taylor McGinnis: Yes, hi. Thanks so much for taking my question. So, you mentioned the record number of entry -level professional certificates launched in the quarter, and it seems like that was a key driver of the outperformance. So, as you look ahead, and how much of the expected 3Q rate slow down, and like the inflection in 4Q? Might be tied to expected certificate launches and so was there some for instance like certificates that might have been launched earlier than they expected that may be benefited 2Q and might be weighing on 3Q.
Jeff Maggioncalda: Yes. Hey, Taylor. So maybe Ken you could talk a little bit about the financial piece. I'll just say that with respect to the titles that we're launching we have really seen as I said a step up in interest among partners and increase in efficiency and I think quality on the production side so that certainly has had an impact on Q2. By the way among these titles and these professional certificates we had four from IBM, four from Microsoft, two from Google Cloud, one from Meta, one from AWS and one from ADP (NASDAQ:ADP). So these are these are big brands doing lots of search, they certainly influence our sense that there's going to be good supply of this type of content and credential. And we are optimistic there's going to be healthy demand. We don't want to get ahead of ourselves, though, on demand. I mean, North America still is not what it was last year in terms of the traffic and conversion that we were seeing in the consumer segment. There's still some uncertainty around how these titles are going to perform. We have pretty good confidence that we're going to be continuing to launch a whole lot of these things in the coming six months. But we're not really sure exactly what the appetite is going to be. And Ken, I don't know if you want to link any of the content that was delivered in Q2 or expected in Q3, Q4 against the guidance on the consumer, on the overall revenue segment, the overall revenues for the rest of the year.
Ken Hahn: Sure. Well, as it relates to Q3 and the content titles specifically, one of the things was we had a tough compare. In 2023, Q3 of 2023, we had a blockbuster release without too much detail related to cybersecurity, which really moved the revenue. And so year-over-year for that new launch, we're offsetting that partially and mitigating it somewhat with the 15th certificates launched in Q2 that we'll see coming. But that was the reason is we had a blockbuster a year ago. And so in the year-over-year comparison, we don't see quite the same growth.
Taylor McGinnis: That's really helpful. Thank you so much. And then for my second question, Ken, could you just maybe break out the uptick like in expense growth that you guys are expecting in the back half? Could you maybe just talk about the drivers of that and how much of that might be tied to investments around content?
Ken Hahn: Yes, a lot of the content, to be clear is hits the balance sheet as we can find the opportunities to fund those. We'll have continued to spend in R&D. We've actually done a pretty nice job of continuing to bring down the OpEx as a percentage of spend. And then where there's more marketing opportunity cost effectively, we'll be spending there as well. We'll continue to monitor through the course of the year. Again, we try to get to an annual guide, which we set as 4% at the beginning of this year, and work within that. But if we can't spend it effectively, we'll let more drop down. We're just in the process of, as we look to growth opportunities for next year, making sure we can fully fund those.
Operator: Your next question comes from the line of Rishi Jaluria with RBC (TSX:RY).
Chris Fountain: Hi, this is Chris Fountain for Rishi Jaluria. Thanks for taking my question. I wanted to ask about your large cash balance. Can you just remind us how you're thinking about the primary use of the cash in the near term within your capital allocation strategy? Thank you.
Jeff Maggioncalda: Yes, thanks Chris. Let me take a higher level view and Ken, I don't know if you want to talk anything about Q2 and some of the sort of uses of cash that hit the adjusted EBITDA reconciliation, but at a really high level and certainly not just Ken and me and the management team, also the board. I mean, we have a board and a leadership team that frankly thinks that what we're about to see with generative AI as it transforms economies around the world. It is going to be significant opportunities. EdTech, as we all know, has been a tough place in the last few quarters. That creates certain opportunities for companies with a lot of distribution and a really healthy balance sheet like Coursera. I don't know what the capabilities of say, GPT5 are going to be or the next version of Gemini Ultra. But at any moment, we can potentially see some nonlinear capabilities hit the market and maybe there will be some startups or some other companies, perhaps more mature companies that find something that is dramatically more valuable than what people have experienced before. In those instances, having bought a global platform, a great brand and a house of many other great brands, a big balance sheet that could take a breakout kind of technology and pump it through a global distribution system, like we think that's not completely unlikely. And so we do like the optionality of being able to make moves like that if we want to. We've been pretty intensely investigating opportunities. And so what we in conversation with our board have decided is there's some really interesting times coming. And we think that our position in this landscape is changing rapidly as an online educator is pretty attractive and will put us in the driver's seat in many ways. Ken, I don't know if you want to talk a little bit about Q2 and sort of how you're thinking about balance sheet.
Ken Hahn: Yes, sure. So at the highest level, you just hit the most important point, which is the strategic focus and the belief that holding cash for strategic opportunities is what the team and board are aligned around. I would say further on that topic, and you mentioned it, we've been pretty active without anything to talk about concrete that's closed. We can see in our EBITDA reconciliation this time, for the first time, M&A related costs on a transaction that didn't close that were pretty significant. We achieved our EBITDA target for the quarter, and again, we will for the year. Regardless of that [inaudible], but I think it points to the efforts we're making and expect to continue to make. It was a $3.4 million charge, and when you're spending that much on a potential M&A transaction, that means it's of significant size. So we're hard at work, continuing to look at other opportunities, but that I think is a further little bit of insight into how we're thinking about capital allocation and timing.
Operator: Your next question comes from the line of Ryan MacDonald with Needham and Company.
Ryan MacDonald: Hi. Thanks for taking my questions, and congrats on a nice quarter. I wanted to double click on Brian's question earlier about the Degree segment. Last quarter, you talked about that Degrees, growth in that segment would be a bit more back half weighted into the year. Just curious if this is still sort of the expectation, given the strong 14% growth that you put up in second quarter here, and perhaps what are you seeing on a cohort basis as we head towards the fall with the existing programs you've gotten? How comfortable are you feeling about the trajectory of that business segment?
Jeff Maggioncalda: Yes, I guess what I would say is, as we saw it with it today or yesterday, there is a sea change that's happening in the U.S. around the way online degrees get managed and who manages them, who creates them, and how they come to market, what the business models are. And so what I would say is, we really like our basic strategy of these pathway degrees. We think it's pretty much unique to us, and we think it's going to be something that learners frankly really want. That being said, there's a lot that's changing. And so we want to be thoughtful and somewhat cautious about how it's going to be to navigate these. So I would say no real update from our previous guidance that was a while ago on the Degree segment, kind of revenue growth, and we think we've got the right general design pattern for a degree that's going to work for working adults globally, but there's still quite a bit to figure out. And so we're on our journey to redefining this $2 trillion market called the College Degree.
Ryan MacDonald: Thanks. Maybe as a follow-up, just talked about the consumer segment. Can you give us a sense of maybe timing within the quarter of the pro cert launches and perhaps the magnitude of upside from consumers that came from these new launches, like in second quarter, relative to maybe more of a knock-on effect or positive impact from these new launches that we should expect in the back half of the year? Thanks.
Ken Hahn: Sure, Brian, we haven't specifically broken out the guidance by what's coming from new content. They were released throughout the quarter but toward the back part of it. So you'll expect more impact in this quarter than last quarter. I think that's about as much color as it would make sense to provide. Is that helpful?
Ryan MacDonald: Very helpful. Thanks, Ken.
Jeff Maggioncalda: And by the way, the other thing that we're not sure about, I mean, a lot of this really is, the world is shaping up in certain ways. And we're definitely launching a lot of new titles, but there was a part of the script where we talked about refreshing existing titles. I mean, we have a whole 7,000 courses on the platform. And whether it's how you negotiate or how you manage people or how you do data analysis, we truly believe that virtually everything is going to change because of GenAI. It will certainly be the creation of new content that we think can feed the growth engine. But we're also quite optimistic about the relevance of our existing content if we upgrade it with our partners to include what's a GenAI way of doing that? Of course, that'll be changing rapidly, but that will also really stimulate a sort of a refresh cycle. And I think a novelty among learners to say, hey when the next major in advance in GenAI comes out, now what do I need to learn about how to do my job well? And so we think there's a really broad field for not only launching new titles, but refreshing existing titles that makes them newly relevant to a wide audience. I mean, almost like everybody who has a job. Like this is what we're really shooting for. We really want to try to redefine the target market to essentially every working person in the world who's got the retool the way they do their jobs.
Operator: Our final question comes from Devin Au with KeyBanc Capital Markets.
Devin Au: Hey, Jeff. Hey, Ken. Thanks for taking my question, and congrats on the strong results here. I want to ask about enterprise, specifically NRR, which has down ticked slightly again, and I think you called out some challenges under new government segment. Could you just elaborate more on that front? Is that kind of similar dynamics to what you saw last quarter, and how many of these, I guess, similar types of customers who are facing transitory budgets are likely to come up for renewals later this year? Thanks.
Jeff Maggioncalda: Yes, thanks, Devin. Yes, this is Jeff. I'll give you high level. And I've said this in the past, which I hope is somewhat helpful. I realize it's not as crystal clear as you might like, but the NRRs are really different by business versus campus versus government. On the government side, which we mentioned, some of these deals are multi-million dollar deals, and they really can have an outsized effect if one or two end up having been funded by a transitory budget that does not renew. So, say COVID -era money, that is not then available. And so, there is a bit of work through that we have to do, and we did mention that there is that a substantial way, a drag on NRRs, came from certain big gov-related deals that did not have the persistence of budget that we had hoped would be there. I will say that vis-a-vis previous quarters, Coursera for Business, actually helped bump up the NRR overall. So, it's one of these things where certain segments are doing better than others. It's kind of helpful to diversify. At the same time, the C4G has got, the Coursera government has some big whales in it, and when some of those don't persist in the budgeting frame, it hurts. We do expect that, well, I say our targets are to have NRRs of 120%. And within our business, in terms of the buyers and the learners, we do see pockets where the NRRs large and healthy, and what we are trying to do is basically identify those use cases, put more effort and attention towards selling and supporting those, find those use cases that might shake loose because the budgets were a little bit more transitory, and don't do those as frequently going forward. Ken, anything you would add to that?
Ken Hahn: Thanks for asking. Materially, there is nothing incremental to add. I think that’s about, that covers it all in detail. I hope it was helpful.
Devin Au: No, it was super helpful, Jeff and Ken, appreciate it.
Cam Carey: Well, thank you, Devin. That wraps today's Q&A session. A replay of this webcast will be available on our investor relations website. Thank you for joining us and take care.
Operator: This concludes today's conference call. Thank you for your participation. And you may now disconnect.
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