MediaAlpha, Inc. (NYSE: MAX), a leading advertising technology company, reported robust first-quarter results for 2024, surpassing the upper end of its guidance and signaling strong growth in its key insurance verticals. The company attributes its performance to increased marketing investments from carrier partners and a favorable consumer shopping environment.
Additionally, MediaAlpha announced an executive transition, with the Chief Technology Officer set to be replaced by the current Senior Vice President of Technology at the end of the year. Looking ahead, MediaAlpha forecasts sustained growth, operational leverage, and cash flow expansion.
Key Takeaways
- MediaAlpha's Q1 earnings exceeded expectations with significant growth in property and casualty (P&C) and health insurance verticals.
- The company anticipates continued growth in Q2, countering typical seasonal trends in the P&C sector.
- A C-level executive transition is expected by year-end, with the SVP of Technology stepping into the CTO role.
- Future revenue increases are projected to be moderate, with seasonality affecting performance in insurance verticals.
- MediaAlpha plans to invest in the business while maintaining limited overhead growth for the year.
- Increased demand for home insurance and unbundling trends in customer behavior were noted.
- Market forces and regulatory changes are expected to influence the business in the long term, but the outlook remains positive.
Company Outlook
- MediaAlpha expects to leverage its marketplace scale and measurability to outperform competitors.
- Positive discussions with carriers suggest a potential increase in carrier partners.
- The company remains optimistic about the long-term opportunities despite anticipated market and regulatory changes.
Bearish Highlights
- The company anticipates future revenue growth to be more measured compared to the current year's sharp increase.
- Market concentration in the P&C sector is expected in the first half of 2024, with potential near-term industry hiccups.
Bullish Highlights
- MediaAlpha sees an opportunity for growth as carriers achieve rate adequacy and invest in customer acquisition.
- Increased demand for home services and positive Medicare advertising returns signal a favorable market environment.
- The company is confident in the adaptability of the Medicare Advantage business amidst market forces.
Misses
- Specific financial targets or misses were not highlighted in the provided summary.
Q&A Highlights
- CEO Steve Yi expressed confidence in the company's Q2 outlook and anticipates providing more detailed guidance in the future.
- Yi acknowledged the current concentration in the P&C insurance segment but expects this to diversify as more carriers invest in growth.
MediaAlpha's first-quarter performance and strategic outlook reflect a company capitalizing on strong market dynamics and a solid partnership base. The company's technological edge and favorable consumer trends in insurance shopping are poised to drive its continued success. As MediaAlpha prepares for executive transitions and navigates the evolving landscape of insurance advertising, investors and market watchers will be keen to see how the company's projections for moderate revenue growth and market diversity unfold in the coming quarters.
InvestingPro Insights
MediaAlpha, Inc. (NYSE: MAX) has demonstrated a strong start to the year, with first-quarter results that have not only met but exceeded the company's own expectations. To provide a deeper understanding of MediaAlpha's financial health and market performance, let's delve into some key metrics and insights from InvestingPro.
InvestingPro Data:
- Market Cap (Adjusted): 1.46B USD, reflecting the company's valuation in the market.
- Revenue Growth (Quarterly) for Q1 2024: 13.45%, indicating a solid increase in sales compared to the previous quarter.
- 1 Year Price Total Return as of mid-2024: 270.62%, showcasing a substantial return for investors over the past year.
InvestingPro Tips:
- Analysts anticipate sales growth in the current year, which aligns with MediaAlpha's own projections for sustained growth and operational leverage.
- The company operates with a moderate level of debt, suggesting a balanced approach to leveraging and financial risk management.
For those looking to explore further insights and tips, InvestingPro offers additional information on MediaAlpha. With an additional 10 tips available, investors can gain a comprehensive view of the company's prospects and performance. To access these insights, visit https://www.investing.com/pro/MAX and consider using the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.
MediaAlpha's strong quarterly revenue growth and impressive year-over-year return for investors underscore the company's robust position in the advertising technology sector. As MediaAlpha prepares for an executive transition and aims to capitalize on favorable market conditions, these InvestingPro metrics and tips provide valuable context for understanding the company's potential trajectory.
Full transcript - Mediaalpha Inc (MAX) Q1 2024:
Operator: Hello and thank you for standing by. At this time, I would like to welcome everyone to the MediaAlpha, Inc. First Quarter 2024 Earnings Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session. [Operator Instructions] I would now like to turn the conference over to Alex Liloia. Please go ahead.
Alex Liloia: Thank you, Jericho. After the market closed today, MediaAlpha issued a press release and shareholder letter announcing results for the first quarter ended March 31st, 2024. These documents are available in the Investors section of our website and we'll be referring to them on this call. Our discussion today will include forward-looking statements about MediaAlpha's business and outlook for future financial results, including its financial guidance for the second quarter of 2024, which are based on assumptions, forecasts, expectations, and information currently available to management. These forward-looking statements are subject to risks and uncertainties that could cause future results or events to differ materially from those reflected in those statements. Please refer to the Company's SEC filings, including its annual report on Form 10-K and its quarterly reports on Form 10-Q, for a fuller explanation of those risks and uncertainties, and the limits applicable to forward-looking statements. These forward-looking statements are based on assumptions as of today, May 1st, 2024, and the Company undertakes no obligation to revise or update them. In addition, on today's call we will be referring to certain actual and projected financial metrics of MediaAlpha that are presented on a non-GAAP basis, including adjusted EBITDA and contribution, which we present in order to supplement your understanding and assessment of our financial performance. Non-GAAP measures should not be considered as a substitute for or superior to financial measures calculated in accordance with GAAP. Reconciliations of these non-GAAP measures to the most directly comparable GAAP measures are included in our press release and shareholder letter issued today. Finally, I would like to remind everyone that this call is being recorded and will be made available for replay via a link on the Investors section of the Company's website at investors.mediaalpha.com. Now I'll turn the call over to Steve and Pat for a few introductory remarks before opening the call to your questions.
Steve Yi: Hey, thanks, Alex. Hi, everyone. Welcome to our first quarter 2024 earnings call. I'd like to make a few comments before turning the call over to our CFO, Pat Thompson for his remarks. We've had an outstanding start to the year. Our first quarter results exceeded the high end of our guidance ranges across the board, as we saw increasingly strong step-ups in marketing investments by our P&C carrier partners during the back half of the quarter. We're confident that we're now firmly in the midst of an auto insurance market recovery, and we're expecting strong year-over-year growth in our second quarter P&C transaction value. First quarter results in our health insurance vertical were also above expectations. This is driven by continued strength in our under-65 business as well as opportunistic carrier spend in Medicare. We expect high-single to low-double-digit year-over-year transaction value growth in our health insurance business in the upcoming second quarter. As auto insurance carriers' rate increases continue to significantly outpace moderating loss cost inflation, the P&C industry's recovery from a period of unprecedented underwriting losses is quickly gaining momentum. We expect these favorable market conditions to be sustained for the remainder of this year and beyond, as an increasing number of carriers achieve rate adequacy and begin to reinvest in customer acquisition. We believe these positive trends will enable us to drive meaningful cash flow growth and shareholder value in the years to come. Finally, Eugene Nonko, my Co-Founder and the Company's Chief Technology Officer, will be transitioning out of his current role at the end of the year and handing the reins to Amy Yeh, our SVP of Technology. Amy has worked closely with Eugene during her nine years at MediaAlpha and will take over as our CTO in 2025. I would like to personally thank Eugene for all he has done over his 13 years with the Company. Without him, of course, we would not be where we are today. With that, I'll turn the call over to Pat.
Patrick Thompson: Thanks, Steve. I'll begin with a few comments on our first quarter financial results and other recent business and market developments, before reviewing our second quarter financial guidance and opening the call up for questions. As Steve mentioned earlier, our first quarter results exceeded the high end of our guidance ranges across all metrics, with year-over-year transaction value and adjusted EBITDA growth of 13% and 98%, respectively. Transaction value in our P&C insurance vertical was up 150% quarter-over-quarter, driven by strong step-ups in marketing spend during the back half of the first quarter by our carrier partners, especially our largest advertiser. Transaction value in our health vertical was also up 16% year-over-year, above expectations. The adjusted EBITDA increase of $7.1 million year-over-year was driven by higher contribution and lower overhead. We are in a very different place now than where we were at this time last year, when carriers were significantly pulling back on marketing spend. We expect 60% to 70% sequential growth in P&C transaction value, driven by a continuation of the positive trends we've been seeing. In health, we expect transaction value to grow at a high-single to low-double-digit rate year-over-year. Moving to our consolidated financial guidance, we expect Q2 transaction value to be between $285 million and $300 million, a year-over-year increase of 132% at the midpoint. We expect revenue to be between $145 million and $155 million a year-over-year increase of 77% at the midpoint. We expect adjusted EBITDA to be between $15.5 million and $17.5 million a year-over-year increase of 359% at the midpoint, driven by higher contribution. We expect overhead to be approximately $500,000 higher than Q1 2024, lastly Q2 legal costs associated with the ongoing FTC inquiry are expected to be approximately $1 million, similar to Q1. Finally, a few comments on expenses and profitability going forward. We continue to have measured hiring plans for 2024 and expect limited overhead growth for the full year. Given our lean team and capital efficient model, we expect to generate significant operating leverage and adjusted EBITDA as our top line growth accelerates. Cash flow is expected to follow suit and our near-term priority remains on using excess cash to reduce net debt. To the extent attractive alternative capital deployment opportunities arise, we will reassess at that time. With that operator, we are ready for the first question.
Operator: Thank you. And your first question comes from the line of Michael Graham with Canaccord. Please go ahead.
Michael Graham: Hey, thanks a lot, and congrats on the really strong results. My first question, I just wanted to kind of ask how you were thinking about sort of like what the high water mark could be for the business in this early cycle. Like, if we look back at your historical transaction value results, you sort of peaked in the middle part of 2021, and you were sort of like on a run rate well north of a billion dollars. And I'm just wondering, like, do you think the industry is set up for you to be, you know, at that level when this next cycle peaks or larger or just like, how are you thinking about that, that topic?
Steve Yi: Hey, Michael. Yeah, I'll take the first crack at that question. So as we think about where we are and sort of what the future holds, I mean, currently the first thing that comes to mind is something that we've talked about in earlier calls, which is that this is an unprecedented underwriting cycle. And as the market recovers from it, I think there's going to be a lot of unpredictability. And so I think currently we're seeing that with our first quarter results, and with how the second quarter is shaping up as well. And so I think what's driving that are a couple of things. I mean, first is, I think we were right in predicting for this recovery that it would start with a small number of advertisers, carriers will be getting back into the marketplace, and that momentum would continue to build as more carriers achieved rate adequacy and started to really reinvest in growth through '24 and into '25. Currently, we've seen that play out. And the second thing we got right was that consumer shopping sentiment with auto insurance is at an all-time high, the volume is at an-all time high in our marketplace. And that's to be expected because consumers have had rate increases of 30%, 40%, which really spur shopping behavior. And again there too we expect that to continue through '24 and '25 because rate taking continues. So even now, I think, you know, rates are going up about 20% to 22% year-over-year. There are carriers who are still taking rate this year and will be taking rate into '25. And as those rate increases continue to earn through and show up in people's renewal notices, that's going to trigger shopping behavior. So we expect the shopping behavior to continue to remain elevated again through this year into next. I think the thing that we've got wrong in terms of the unpredictability is really the pricing, with a small number of national carriers really reentering the marketplace early this year, I think everyone knows who those carriers are. They're the ones who were early to take rate, achieved rate adequacy. I think that was enough to really get pricing back to the pre-hard market levels, over the first quarter and early part of the second quarter, and that was unexpected. I think we can attribute that snapback in pricing to a couple of things. I think one is just the appetite that these carriers have after having sat with sidelines for the better part of three years. I think the second is really the hallmark of our marketplace that we've talked about in the past, which is the measurability, right. The measurability, which then leads to a small number of competitors really being needed to actually have pricing be set based on expected lifetime value, and return on ad spend and far less on competitive dynamics. And so along the pricing front, again, we've been pleasantly surprised at how quickly that's returned to pre-hard market levels. What we do expect going forward is that as more carriers come back in, pricing is going to go up, right? As some of the states like California, New York, New Jersey, kind of comeback online, again the average pricing across our network is going to go up. But I think those increases going forward are going to be a bit more measured than the sharp increase that we've seen year-to-date. Michael, does that give you the color that you were looking for?
Michael Graham: It does, Steve. Thank you. And that was a complete answer, so I'll defer to the next caller. Thanks so much.
Steve Yi: Thanks, Michael.
Operator: Our next question comes from the line of Mike Zaremski with BMO (TSX:BMO) Capital Markets. Please go ahead.
Michael Zaremski: Thanks. Good afternoon. I guess my only follow-up question to that good question-and-answer is just, should we be cognizant or maybe you can remind us if there's some seasonality, we should be thinking about it. Clearly, you gave us 2Q guide. And I believe historically there has been seasonality around tax refund season. Maybe, that's, you know -- obviously that would be encapsulated in the 2Q guide, if that is true. But anything on the seasonality front we should keep in mind.
Patrick Thompson: Yeah. And, Steve, do you want me to take this one?
Steve Yi: Yeah, go ahead, Pat.
Patrick Thompson: Perfect. Yeah. So, Mike, thanks for the question. And I would say that, I think our two main verticals have different seasonality trends. And so I would say in P&C, in a typical year, Q1 and Q3 tend to be the biggest for consumer shopping. Q2 tends to be a little bit below those, and then Q4 tends to be a bit lower than that. And I think we've given the guidance in the past that in a typical year, we would expect Q1 to be 15% to 25% bigger than Q4. So I think that some of the guidance we're giving for Q2 shows a trend that's kind of bucking normal seasonality on the P&C side, and we haven't given any guidance, as you pointed out for Q3 and beyond. On the health vertical, that piece of the business is relatively focused on Q4. So in a typical year, Q4 is about 40% of our business. In health, Q1 tends to be the next largest because some of the enrollment period leads over into January, and then Q2, Q3 tend to be a little bit smaller than Q1. And so hopefully that kind of gives you the view of what typical seasonality looks like. And I would say, just as in the hard market downturn we had, some of the seasonality was a bit hard to tease out of the numbers. Wouldn't doubt that it could be hard to tease out as the business recovers as well.
Michael Zaremski: Okay, got it. Yeah, that is helpful. And I guess it's been -- you guys have -- it's been like maybe -- you've done a good job. I know it's probably tough with the expense cuts in recent years directionally as the market stabilizes or gets a lot better, are you guys going to be kind of cautious at first and kind of making sure the revenues are there before kind of reinvesting, or are you guys, right, good enough line of sight that we should just be thinking you guys are going to go back to kind of doing what you have always done in terms of how to reinvest when we think about margins.
Steve Yi: Yeah. And Mike, I would say that, I think efficiency is in our DNA as a Company and as a bootstrap Company it's been profitable since of the very beginning and we take that very, very seriously. And so I think we've managed pretty well through the hard market. We're going to be seeing a bit of investment over the course of this year. And I would say that some of that is going to be capacity and some of that is going to be in kind of core tech product analytics. But our guidance for the year is on limited dollar overhead growth for the full year '24 as compared to '23. And I think we've kind of -- we've indicated Q2 should be up $500,000 versus Q1 and would expect probably a bit of increase in Q3 relative to Q2 and Q4 relative to Q3 as we start to hopefully reinvest as we gain more confidence.
Michael Zaremski: And Pat do you -- as a last follow-up, is there any way you could size up high level like what percentage of your expense base is fixed versus variable?
Patrick Thompson: That's not something we disclose, Mike. The one thing I would say is that, the vast majority of our headcount is included in the operating expenses category. And so we would, deem it to be fixed or semi, kind of semi-fixed. Obviously, there are some roles in there that, probably are variable at some point, which is, hey, if you've got, you know, a bunch more business happening, do you need another account manager or something like that. But, you know, I'd say that the vast majority of our headcount I would deem is being fixed.
Michael Zaremski: Okay. Thank you.
Operator: Our next question comes from the line of Cory Carpenter with JPMorgan (NYSE:JPM). Please go ahead.
Cory Carpenter: Hey, good afternoon. Thank you. Steve, could you just give us a sense of how close the wave one carrier is back to normal, fully normalized spending levels? And then if we think of, I'll call them the wave two or wave three carriers, how much are they contributing? How material was that to 1Q and how do you expect them to ramp in 2Q? Thank you.
Steve Yi: Yeah. So, Cory, if I heard your question correctly, I think you're asking about, I think the small number of carriers who right now are getting close to normal levels. And I think I just answered your question by saying that I think the small number of carriers who've achieved great adequacy are really starting to reinvest in growth, are actually getting close to normal levels. And so we've been, again surprised by that very pleasantly so. And again, I think that's really attributable to the fact that there's been three years of muted growth investments and the industry is really ready to start reinvesting in growth, once each of the carriers in the industry achieve rate adequacy. In terms of color into what that next wave looks like, I mean, we're certainly engaged in positive discussions with all of the other carriers. I think that one thing that we're seeing that's a little bit different than the last hard market cycle is just the sheer number of other carriers, right, who typically haven't been big players within the online direct-to-consumer space. And just how far advanced they are versus when they -- when we emerge from the last hard market. And what I mean by that is just in terms of the level of technical integrations that we have with them, their understanding of how to measure expected lifetime value, how to match that to media costs, to achieve target return on ad spend, the value of programs to gain additional monetization from visitors like our carrier publishing program, and the strong adoption we got of that program during the hard market period. And even with the personnel that are within the marketing departments of a lot of these carriers, and just the level of sophistication they have. And so the timing of the second tier or the next wave of carriers to come on, I think really will be dictated by how quickly they achieve rate adequacy. I think you and I have the same access to that data. Again, I'm not going to go out and say that they're going to return ahead of getting profitability where they need to be. It was a tough cycle. But when they come back, really what we're excited about is just how many more carriers actually, in a good place to really scale their spend with us. And I think that that really bodes well for this vertical for us over the next couple of years, again, of what we are expecting to be sort of the opposite of the hard market cycle, which is the soft market cycle where a number of carriers are really aggressively spending in growth and in marketing in order to gain market share. And we're excited about working with just a growing number of carrier partners to really realize and help them realize their growth perspectives.
Cory Carpenter: Great. Thank you very much.
Operator: Our next question comes from the line of Tommy McJoynt with KBW. Please go ahead.
Thomas McJoynt: Hey, good afternoon. Thanks for taking my questions. With so much auto consumer shopping going on, you mentioned that carriers are certainly thinking pre-hard about lifetime values of customers. Can you talk about some of the advantages that MediaAlpha has over its competitors in terms of helping carriers evaluate this really important input, as carriers are looking to kind of seek out new customers? Basically, just what is the value proposition that MediaAlpha goes to market to its carriers?
Steve Yi: Sure. I think first is the measurability. All the media in our marketplace is performance media. And so it's expected to and it's tied back to an actual sale. So at the end of the day, every dollar spent in our marketplace is fully accountable and again tied back to a policy sale to justify media pricing. And so in addition to being a performance-based marketplace, right, it's really the scale of our marketplace. Because in terms of carrier spend and our ability to support that, as the marketplace, the carrier spend here, there's oftentimes two to three times that of any other marketplace. And that additional data really allows the carriers to get a much better view into the expected lifetime value, because there's just so much data out there for every consumer segment that they're targeting. And so what that helps is get -- enables them to get a much more accurate bearing on the estimated lifetime value of all the customers that they're acquiring in our channel, which then allows them to have a much better ROI or return on ad spend, again across 300 to 400 publishers within our marketplace. And in a time like this, when advertisers are really looking to scale up, right, the granularity that's really enabled a massive scale and transparency that we have in our marketplace is really what's going to enable carriers to scale up, right, while keeping their efficiencies at target levels.
Thomas McJoynt: Got it. Thanks. And then just a second question here. From your perspective, have you seen a lot of unbundling of customers in terms of looking to separate home and auto and kind of how has that impacted, what carriers are kind of willing to bid for customers who are looking to acquire?
Steve Yi: Yeah. I mean, I think that that's -- I mean, that's certainly something that a lot of people are talking about the dynamic in the marketplace. Just because both auto and home have had its own issues in terms of dislocated markets and large pricing increases. And so I certainly believe that that is happening in the marketplace. So we don't really have visibility into that. Our marketplace is predominantly auto, and home is a smaller part of our marketplace. But what we are seeing is, increased demand for home that I think is reflected or resulting in part from some of the issues that the carriers may be having with retaining some of their bundle customers.
Thomas McJoynt: Makes sense. Thanks.
Operator: Our next question comes from the line of Ben Hendrix with RBC (TSX:RY) Capital Market. Please go ahead.
Ben Hendrix: Great, thanks, guys. Congratulations on the quarter. Maybe a couple of quick ones here. First, just if you could follow-up on this opportunistic partner spend in Medicare? Can you remind us kind of the nature of that arrangement, kind of what you saw in terms of magnitude this quarter and how should we think about that going forward?
Patrick Thompson: Yeah. And Ben, this is Pat. So I would say that on the Medicare side, there were a couple of carriers that kind of in late February and March unlocked some spend with us. And I'd say that presumably they liked what they saw in terms of market opportunity and returns, and so they spent into that and the feedback from them was generally positive on they felt like they got a good return on that spend. The thing I would say is that, kind of given the size of our health vertical in Q1, and the spend and kind of the growth outperformance, we had relative to expectations like it wasn't that much spend, it just ended up driving 6, 8, 10 percentage point beat versus expectations. But clearly positive from our perspective.
Ben Hendrix: Got you. And just also we saw a suboptimal rate notice for Medicare Advantage next year and we see some of the MA leaders, Humana (NYSE:HUM) and CVS talking about protecting margins, curtailing benefits for next year. It seems like the shopping setup is just getting incrementally better. Just want to see kind of if you agree and how you see the transaction value opportunity shaping up for OEP this year.
Steve Yi: Yeah, and I would say that, I think you did a -- you had a nice summary of a lot of the market forces that have been at play. And I think, one of the things we've seen over time with, both Medicare and our under-65 business is that, regulatory and, market shifts can have an impact on the business, say over the long-term, totally confident that the industry will successfully adapt to whatever -- whatever changes come. Near term maybe hiccups may be positive surprises we'll kind of see on that. And I'd say that, we're excited by the long-term opportunity. We're hearing decent things from our advertising partners and on the publishing side and I think we're feeling okay about Q2 and I think we'll provide more guidance as we get closer to the time and get a little bit more clarity on exactly what folks are thinking. But we'll see how things shape up and where we will, as always, be ready to do the best we can and react to whatever may come our way.
Ben Hendrix: Thank you very much.
Operator: And there's a follow-up question from Mike Zaremski with BMO Capital Markets. Please your line is now open.
Michael Zaremski: Thanks for fitting me in. Just one quick follow-up. And I think you might have used a bit of this out, thinking on the property and casualty insurance segment. I believe if we go back is a -- prior to the industry profitability was that -- the revenue was very concentrated with one or -- with a smaller number of carriers in terms of the largest carrier. Is -- if we think about the first half of '24, is it -- and I believe it defragmented after that. But maybe I'm wrong. When we think about first half of '24, is it still very -- is it back to like being very concentrated and you expected to deconcentrate or maybe you could just unpack that a little bit?
Steve Yi: Yeah, Mike, I think you said it exactly right. I think -- because we're in the early part of the recovery where there's still a small number of carriers who are back to or somewhere close to normal levels of spend, you're going to see more concentration in a P&C marketplace. Again, as more carriers achieve rate adequacy, start to make growth investments again, I think you're going to see increasing diversity in demand in our P&C marketplace. And I think coming out of this hard market, as I mentioned before, again, I think we have a stable of additional carriers that we're working with, who I think, again, we feel are really poised to really embrace this channel in this next growth cycle. And so I think we're going to expect to see, I think, additional, I guess you said fragmentation in demand otherwise diversification in demand as the soft market really starts to gain traction.
Michael Zaremski: Okay. Loud and clear. Thank you.
Steve Yi: Thanks, Mike.
Operator: It seems that there are no further questions at this time. And this concludes today's conference call. You may now disconnect.
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