Proactive Investors - Ford Motor Company (NYSE:F) said its vehicle sales rose 7.1% to nearly 2 million vehicles in 2023, marking the automaker’s best year since 2020.
The company’s top-selling model was the Ford F-series at 750,789 vehicles, up 15% year-over-year, which Ford said was also the best-selling vehicle in the United States for the 42nd year.
Sales of the F-150 Lightning all-electric pickup truck increased by 55% while the F-150 Hybrid was up by 41%. Overall, Ford’s EV sales rose 18%, the company said.
“In a year of challenges, from a labor strike to supply issues, our amazing lineup of gas, electric and hybrid vehicles and our fantastic dealers delivered solid growth and momentum,” Ford CEO Jim Farley said in a statement.
“I am especially proud Ford remained the No. 2 EV brand in America and our next-gen, digitally advanced new EVs are on the way.”
Meanwhile, Ford has updated the pricing of its F-150 Lightnings in the United States, with some models seeing price hikes while others are discounted.
2024 Ford F-150 Lightning prices will start up $5,000 from the previous model at $54,995 for the base Pro trim.
The XLT Trim is up $10,000 from the 2023 model at $64,995 and the Lariat trim will start at $79,495, up $2,000.
The Platinum will start at $7,000 cheaper than last year’s model at $84,995 and the Platinum black is $5,000 less at $92,995.
It is also introducing a Flash trim to the line, which will start at $73,495, about $3,500 higher than expected.
Ford shares traded flat following the updates at US$11.70 late morning on Thursday.