DENVER - Frontier Airlines (NASDAQ: ULCC), known for its ultra-low fares, has announced the launch of UpFront Plus, a new seating option that offers passengers additional space and comfort. The seats, located in the first two rows of the aircraft, include extra legroom and an empty middle seat to ensure more personal space.
Starting today, travelers can opt for the UpFront Plus upgrade for flights scheduled on or after April 10, 2024. This enhanced seating experience can be booked via the airline's mobile app or website, FlyFrontier.com, with an introductory price of $49 per passenger, per segment, for travel between April 10 and April 30, 2024, if reserved by March 20, 2024.
Barry Biffle, CEO of Frontier Airlines, emphasized the company's commitment to offering customers choices that cater to their individual travel needs. The introduction of UpFront Plus is aimed at those seeking greater personal space and quicker aircraft exit, alongside being the first to receive inflight service.
The new seating category is part of Frontier's broader seat selection, which includes Premium, Preferred, and Standard options. UpFront Plus is also positioned as a cost-effective upgrade for business travelers, complementing the airline's recently launched Biz Travel For Less program.
Frontier Airlines operates a fleet of 136 A320 family aircraft and boasts the largest A320neo family fleet in the United States. The airline prides itself on fuel efficiency and plans to expand its fleet with 210 new Airbus planes on order, reinforcing its mission to provide affordable travel throughout America.
The introduction of UpFront Plus seating is subject to availability and restrictions, as detailed in the offer. For more information on the new seating option, customers can visit the Frontier Airlines website.
This new service offering is based on a press release statement from Frontier Airlines.
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