Imagine AR Inc. has announced the launch of soccer legend Ronaldinho's new augmented reality (AR) experience.
The R10 Lens, developed by Jet Media Network and powered by the technology of ImagineAR, allows Ronaldinho's fans to access AR filters via the Brazilian star's official app and create shareable videos with their hero.
Ronaldo de Assis Moreira is a retired professional footballer who won two FIFA World Player of the Year awards while playing for Barcelona, before moving to AC Milan and then returning to play for Brazilian teams. In 2004, Pele named Ronaldinho one of FIFA’s top 100 living players.
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ImagineAR CEO Alen Paul Silverrstieen said in a statement that the Jet Media Network team delivered an outstanding interactive Ronaldinho fan experience using the R10 lens that features the ImagineAR SDK technical capabilities.
“The integrated social media feed in the mobile app provides a fun showcase of shared fan videos. It's a great use case of our AR global experiential platform," Silverrstieen said.
Jet Media Network executive director Robin Shelley said his team is proud of the Ronaldinho mobile app, and the tremendous fan responses to date.
“Ronaldinho is renowned for spreading joy wherever he goes, and now he can be with anyone, anywhere, anytime thanks to the R10 Lens. It was great to launch his AR filters by having some fun with the team at ESPN's Sportscenter and we're not surprised that the R10 Lens has already generated interest from other top athletes," Shelley said.
Jet Media Network have created a digital media platform that curates a mix of available online content from celebrities into a single, free destination for superfans, combined with exclusive offers direct from their heroes.
This creates a direct relationship between fans and talent, where content is presented based on a user's selection of various interest groups rather than algorithms that prioritize the platform over the celebrity and fan.
ImagineAR is a self-publishing augmented reality (AR) platform that enables organizations of any size, from professional sports franchises to small retailers, to create and implement their own AR campaigns, with no programming or technology experience required. With analytics to track customer interactions in real-time, the AR Enterprise platform supports both IOS and Android mobile devices and upcoming wearable technologies, and is available as an SDK plug-in for existing mobile apps.
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