MONTREAL, June 9 (Reuters) - Heineken and Formula One
announced a multi-year global partnership on Thursday that the
Dutch brewer said would complement their existing platforms,
including a long-standing sponsorship of European soccer's
Champions League.
No financial details were given for the deal, announced at
the Canadian Grand Prix.
The partnership will start in September with title
sponsorship of the Italian Grand Prix at Monza.
From 2017, Heineken will be the title partner of three
grands prix as well as Formula One's exclusive global beer
partner. No branding will appear on race cars.
(Editing by Alan Baldwin)