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OMERS Private Equity explores sale of Marketwired -sources

Published 2015-10-28, 05:44 p/m
© Reuters. OMERS Private Equity explores sale of Marketwired -sources
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Oct 28 (Reuters) - The private equity arm of the Ontario
Municipal Employees Retirement System (OMERS) is mulling a
potential sale of Marketwired LP, a company that distributes
press releases, according to people familiar with the matter.
OMERS has been working with Bank of Montreal BMO.TO to
explore potential options, the people said this week.
Toronto-based Marketwired could be valued at as much as $200
million, the people added, cautioning that no deal was certain.
The sources asked not to be identified because the
deliberations are confidential. A spokesman for OMERS declined
to comment. Representatives for Bank of Montreal and Marketwired
did not immediately respond to a request for comment.
OMERS could be looking to take advantage of increased
interest in the public relations software sector after Britain's
UBM Plc UBM.L said in September that it was in preliminary
talks to sell PR Newswire Association LLC. urn:newsml:reuters.com:*:nL4N11T438
Marketwired, with offices in both Canada and the United
States, is considerably smaller than PR Newswire, whose owner
UBM is seeking about $700 million for the company, sources have
previously told Reuters. Cision, a portfolio company of buyout
firm GTCR LLC, is vying for PR Newswire, the sources have
previously said.
In February, Marketwired spun off its social intelligence
arm called Sysomos, which helps companies search online
conversations to improve their brands. That company is run by a
former Microsoft (O:MSFT) executive Lindsay Sparks.

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